16.3" LCD Module Ultra Wide Bar Screen for Supermarket Aisles
MODEL: HT163HBM
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Our engineering team is always ready to provide you with professional technical support and flexible customized services.
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HITULCD supplies LCD modules and display solutions directly from our manufacturing operation, giving OEMs, integrators and distributors direct access to engineering, customization and production.
Supply
Supplier Qualification
VerificationTechnical Specifications
| LCD PANEL PARAMETERS | DRIVER BOARD SPECIFICATIONS | ||
|---|---|---|---|
| ITEM | DETAILS | ITEM | DETAILS |
| Model Number | HT163HBM | Input Interface | LVDS, 30 Pins |
| Brand | HITULCD | Signal Type | LVDS |
| Product Series | 18.5" Cut Panel Series | OSD KEYS | Depends on LVDS controller |
| Diagonal Size | 16.3" Cut Stretched Bar (Cut from 18.5" Panel, 1/4 Cut) | OSD CONTROL | Depends on LVDS controller |
| Resolution | 1366 × 192, Aspect Ratio 7.11:1 (>3:1) | ||
| Product Category | Graphic Type Display | ||
| Panel Type | a‑Si TFT‑LCD, Complete LCM Module | ||
| Physical Shape | Flat Rectangle | ||
| Display Area (A.A) | 409.8(W) × 57.6(H) mm | ||
| Overall Dimension | 439.8(W) × 87.6(H) mm | ||
| Max Thickness | 20 mm | ||
| LCD Technology | IPS, Transmissive Polarizer | ||
| Typical Brightness | 1000 NITS (Adjustable range: 300~1000 NITS) | ||
| Transmissive Contrast Ratio | 1000:1 (Typ.) | ||
| Viewing Angle | 89°/89°/89°/89°(Min.)(L/R/U/D) | ||
| Viewing Direction | Full Viewing Angle | ||
| Display Colors | 16.7M Colors | ||
| Backlight Type | WLED | ||
| Touch Panel | Without Touch Function | ||
| Application Fields | Digital Signage, Cut Stretched Bar Displays | ||
| Operating Temperature | 0 ~ 50 °C | ||
| Storage Temperature | -20 ~ 70 °C | ||
OEM & ODM Stretched Bar LCD Solutions | Custom Ultra-Wide Displays for Retail, Transport & Industrial Projects
From a fixed-size problem to a display that fits your product.HITU LCD develops and manufactures custom stretched bar LCD modules and display systems for OEM brands, ODM projects and system integrators.
Start a Custom Project · Send Your Drawing for a Feasibility Review
Why Custom Stretched Bar Displays
Standard 16:9 monitors were not designed for shelf rails, aisle headers, door frames, vending fronts or equipment fascias. When the installation space is fixed, the display has to adapt. That is where OEM and ODM engineering makes the difference: the right size, brightness, interface and mechanical design, validated for the environment it will actually live in.
We support projects from 8" to 88", with ultra-wide formats commonly ranging from 5:1 to 32:1, and tailor them to the market you serve.
OEM or ODM: Which Model Fits Your Project?
| OEM (Build to Your Spec) | ODM (We Develop with You) | |
|---|---|---|
| Best for | Brands and integrators with a defined design, drawing or specification | Teams who know the application but need engineering help defining the display solution |
| You provide | Drawings, specs, target market and volume | Application requirements, installation space, use environment, target cost |
| We provide | Manufacturing, customization, testing, private-label packaging | Concept, feasibility, panel selection, mechanical and electrical design, validation, and manufacturing |
| Typical output | Custom module or finished display built to your drawing | Complete display solution: bare module, driver board, touch, bonding, bracket or enclosure |
| IP and branding | Your brand, your label, your packaging | Development scope and IP terms agreed in writing at project start |
Not sure which applies? Send us your requirement and our engineers will recommend a route.
What We Can Customize
| Area | Customization options |
|---|---|
| Size & aspect ratio | Custom dimensions from resized (cut) panels or native wide-format panels; custom aspect ratios typically for OEM volume orders |
| Resolution | Matched to the base panel and content requirement |
| Brightness | Standard to high-brightness backlight options, up to sunlight-readable levels for window-facing use |
| Interface | LVDS, eDP, HDMI via driver board; connector position and FPC length adapted to your housing |
| Touch | Capacitive touch integration |
| Optical bonding & cover glass | Optical bonding, anti-glare / anti-reflective glass, custom cover glass shape |
| Mechanical | Bezel, bracket, rear frame and cavity-depth optimization for embedded use |
| Environment | Wide-temperature and continuous-duty (24/7) configurations |
| Branding | Logo, label, private-label packaging and documentation |
| Software layer (on request) | Android media player boards and content-management integration through partner platforms |
Solutions by Market Application
1. Retail & Supermarkets
Typical needs: shelf-edge price and promotion display, aisle-header advertising, freezer-door strips, end-cap signage.What we tailor:
Ultra-wide bar sizes matched to shelf rail and aisle dimensions
Slim profile and bracket design for shelf-front mounting
Edge sealing suitable for humid, cold-chain environments
Wide viewing angle for shoppers viewing while moving along an aisle
Android player board integration for centralized content updates
2. Public Transportation
Typical needs: passenger information strips on buses, trams, trains, station platforms.What we tailor:
High-brightness options for varying ambient light
Vibration and shock-oriented mechanical design
Wide operating-temperature configurations
Long-term supply planning for fleet projects
3. Digital Signage & Advertising
Typical needs: ultra-wide advertising strips, storefront and window displays, menu boards, split-screen or video-wall style content.What we tailor:
High-brightness and optical bonding for sunlit locations
Custom sizes to fit architectural openings
Multi-panel synchronization through the player platform
4. Vending, Kiosk & Self-Service
Typical needs: narrow display fronts on smart vending machines, ticketing, ordering and payment terminals.What we tailor:
Compact bar formats for tight fascias
Capacitive touch and cover glass integration
Connector orientation and FPC routing to fit your enclosure
5. Industrial HMI & Equipment
Typical needs: status and control strips on machinery, elevators, control consoles, cabinet-embedded displays.What we tailor:
Slim modules designed for shallow cavities
Thermal management for sealed cabinets
Extended temperature options and long lifecycle planning
Interface configuration to match your controller
Our OEM / ODM Development Process
| Step | Activity | Your deliverable |
|---|---|---|
| 1. Requirement review | Application, environment, target volume and cost | Confirmed scope |
| 2. Feasibility & DFM | Panel selection, cut-line and circuit-layout check, interface and mechanical review | Feasibility report and quotation |
| 3. Engineering samples | Prototype build and inspection | Samples and inspection data |
| 4. Validation | Optical, electrical and environmental testing planned to your grade | Test results for your approval |
| 5. Pilot run | Small-batch production, process confirmation | Pilot units, agreed quality criteria |
| 6. Mass production | Scheduled production, outgoing inspection, packaging | Shipments per forecast |
NRE, sample lead time, MOQ and yield depend on panel platform, cut size, sealing requirement and customization level. We quote them in writing at the feasibility stage, so the figures are based on your project.
Quality & Reliability
Design for manufacturing review before samples are committed
Secondary edge sealing on cut panels, followed by leakage and coverage inspection
Validation planned to your application: high-temperature / high-humidity, high / low temperature, thermal shock, vibration and drop
Edge-area optical checks for light leakage, color shift and mura
Documentation: datasheets, mechanical drawings and test documentation supplied for your project file
Test reports from comparable projects available under NDA
What We Need to Start
Application and installation environment
Target outline dimensions and tolerance (PDF / DWG / STEP)
Resolution, interface and connector requirements
Brightness, temperature and touch / bonding needs
Sample quantity and estimated annual volume
Branding and packaging requirements
Frequently Asked Questions
Do you offer both OEM and ODM?Yes. We build to your specification (OEM) or co-develop the solution with you (ODM), depending on how much engineering support you need.
Can we use our own brand and packaging?Yes. Logo, labeling, private-label packaging and customized documentation are available.
What information is needed for a feasibility check?Your target dimensions, tolerance, interface, environment and volume. A drawing speeds things up considerably.
Do you support small pilot runs before mass production?Yes. We typically start with engineering samples and a pilot run so you can validate before committing to volume.
How do you protect our design and IP?We are happy to sign an NDA before receiving drawings, and IP terms for ODM development are agreed in writing at project start.
Can you supply more than the display module?Yes. Driver boards, touch, optical bonding, brackets and Android player boards can be included.
Do you provide long-term supply planning?Yes. Panel lifecycle and alternative-source options are discussed for OEM and integrator projects.
Start Your Project
Tell us what you are building. Our engineering team will reply with a feasibility assessment and a recommended OEM or ODM route.
📧 Email: [your-email@hitulcd.com] 🌐 Website: www.hitulcd.com💬 WhatsApp / WeChat: [your-number]
NDA available on request. Specifications are subject to change; final parameters are confirmed in the project quotation.
16.3" Stretched Bar LCD Module | Ultra-Wide Display for Supermarket Aisles & Shelf-Edge Signage
Custom-cut TFT bar display, engineered for OEMs, system integrators and retail-technology project teams.Sealed edges. Documented process. DFM review before you commit to tooling.
Request a Datasheet & Sample Quote · Send Us Your Drawing for a Free Feasibility Review
Overview
Standard 16:9 monitors do not fit shelf channels, aisle rails or slim cabinet fronts. The 16.3" Stretched Bar LCD Module is built from a mass-production TFT panel that is precisely resized into an ultra-wide, narrow-height format, so the display matches the geometry of your installation instead of the other way around.
It is designed for supermarket aisle and shelf-edge digital signage, and is equally suited to convenience stores, pharmacies, vending fronts, transit interiors and industrial HMI fascias.
We supply it as a bare TFT module (with optional controller board, touch, optical bonding and high-brightness backlight), so you can integrate it into your own Android player, media box or embedded system.
Key Features
| Feature | Benefit for your project |
|---|---|
| Ultra-wide bar format | Fits shelf-edge rails, aisle headers and narrow cabinet openings where a 16:9 panel cannot |
| Resized from proven mass-production TFT glass | Established supply chain and mature panel technology, lower risk than a new-tooled panel |
| Secondary sealing on all cut edges | Protects against moisture ingress and liquid leakage in cold-chain and humid retail environments |
| Wide viewing angle (IPS-type panel options) | Consistent image for shoppers approaching from the side while moving along an aisle |
| Optional high-brightness backlight | Readable under strong retail lighting and near windows or entrances |
| Custom interface options | LVDS, eDP or HDMI-driven controller boards, configured to your host platform |
| Optional capacitive touch & optical bonding | Improves contrast, durability and interactive use cases |
| Slim mechanical profile | Designed for embedded shelf and cabinet installation |
| OEM / ODM support | Custom sizes, brightness, interface, logo and private-label packaging |
Technical Specifications
Final values are confirmed per project. Below is the standard configuration; tell us what to adjust.
| Parameter | Specification |
|---|---|
| Panel size | 16.3" (diagonal), stretched bar format |
| Panel type | TFT-LCD, IPS-type / wide-viewing-angle |
| Resolution | [Confirm from datasheet, e.g. 1920 × ___] |
| Aspect ratio | [Confirm, e.g. 16:3 class] |
| Brightness | Standard [___] cd/m²; high-brightness options available |
| Contrast ratio | [___] : 1 (typ.) |
| Interface | LVDS / eDP (panel); HDMI via optional driver board |
| Backlight | LED, edge-lit or direct-lit depending on configuration |
| Operating temperature | Commercial grade standard; wide-temperature option available on request |
| Options | Capacitive touch, optical bonding, anti-glare / AR cover glass, custom bezel or bracket |
| Customization | Size, brightness, interface, connector position, FPC length, mechanical drawing |
Engineering Notes: How We Manufacture a Stretched Bar Panel
Resizing an LCD is not a cosmetic step. It changes the glass, the edge and the seal, so we manage it as a controlled process and share the details up front.
1. Cutting Method & Dimensional Control
We select the cutting method (mechanical wheel scribing or laser-assisted cutting) per project, based on your target dimension, tolerance and panel structure.
Dimensional tolerance and cut-edge positions are defined on the approved drawing before samples are built.
Edge flatness and micro-crack control are checked as part of incoming and in-process inspection. Our engineers will share the inspection criteria and measurement method with you during evaluation.
2. Circuit Layout & Cut-Line Feasibility
The cut line must stay clear of the gate/source routing and the TFT array active area. Feasibility depends on the original panel's layout, so we review it before any commitment.
To assess feasibility, please send:
Target outline dimensions and tolerance (drawing in PDF/DWG/STEP)
Preferred panel model, or resolution and aspect ratio if you have no preference
Interface, connector position and FPC direction requirements
Mounting method and available cavity depth
Brightness, temperature and environmental requirements
Estimated annual volume
We return a DFM / feasibility report so you know what is achievable before you spend on samples.
3. Edge Sealing & Moisture Protection
After cutting, the exposed cell edge is re-sealed with a secondary sealing process (UV-cured adhesive and/or other suitable sealant, selected to the panel structure) to restore moisture and liquid barrier performance. Sealing is followed by inspection for coverage, bubbles and leakage.
4. Reliability Validation
Typical qualification for cut TFT modules includes:
High-temperature / high-humidity storage and operation (for example 85 °C / 85 % RH)
High / low temperature storage and operation
Thermal shock cycling
Vibration and drop / mechanical shock on the assembled module
Test conditions, durations and pass criteria are agreed with you per application (commercial or industrial grade). Reliability reports for comparable cut-panel projects can be shared under NDA.
5. Optical Quality
Edge-area optical performance (light leakage, color shift, mura) is checked visually and by measurement under standardized patterns before shipment. Light-shielding and bezel/tape design at the cut edge are part of the DFM review to keep the visible edge area clean.
Application Scenarios
Supermarket aisles & shelf-edge
Dynamic price display and promotional content on shelf rails
Aisle-header advertising and category navigation
End-cap and freezer-door information strips
Other retail & commercial
Pharmacy, convenience store and liquor store shelving
Smart vending and self-service kiosk fronts
Restaurant menu boards and service counters
Transport & industrial
Passenger information strips on buses, trams and trains
Elevator and door-frame displays
Industrial HMI fascias, control consoles and equipment panels
Why Sourcing Teams Choose HITU LCD
Engineering-first quoting: every project starts with a feasibility and DFM review, not a price list.
Full customization: brightness, interface (HDMI, LVDS, eDP), touch, optical bonding, logo and private-label packaging.
Industrial-minded validation: environmental and mechanical testing planned around your application.
Continuous-duty design: modules intended for 24/7 retail operation.
Long-term supply planning: we discuss panel lifecycle and second-source options with OEM and integrator customers.
Clear documentation: datasheets, mechanical drawings and test documentation available for your project files.
Project Process & Lead Time
| Stage | What happens | What you receive |
|---|---|---|
| 1. Requirement review | You send drawings and specs | Confirmation of scope |
| 2. Feasibility / DFM | Cut-line, layout and interface review | Feasibility report and quotation |
| 3. Engineering sample | Prototype build (typically small batch, e.g. 20 pcs) | Samples, inspection data |
| 4. Validation | Your testing and/or our environmental testing | Reliability results |
| 5. Pilot & mass production | Ramp with agreed quality criteria | Production shipments |
NRE, sample lead time, MOQ and expected mass-production yield depend on panel model, cut dimension and sealing requirement. We provide them in writing with the feasibility report, based on your specific design, so the numbers you receive are project-based rather than generic.
Frequently Asked Questions
Q1. Which cutting method do you use, and what tolerance can you hold?We choose mechanical wheel cutting or laser-assisted cutting based on your dimension, tolerance and panel structure. Tolerance is fixed on the approved drawing before sampling.
Q2. Will the cut interfere with the gate/source lines or TFT array?That is exactly what our feasibility review checks. With your target dimension and panel choice, we verify the cut line against the panel layout before quoting.
Q3. How are the cut edges sealed against moisture?By a secondary sealing process (UV adhesive and/or other suitable sealant), followed by coverage and leakage inspection.
Q4. Can the module pass standard reliability tests?We plan validation to your grade (commercial or industrial): high-temperature/high-humidity, high/low temperature, thermal shock, vibration and drop. Reports from comparable projects can be shared under NDA.
Q5. Will the cut edge cause light leakage, color shift or mura?Edge-area optical quality is part of the DFM stage (light shielding, bezel and tape design) and of outgoing inspection.
Q6. What are NRE, sample lead time, MOQ and yield?These vary by design. You receive them in writing with the feasibility report. Custom aspect ratios are typically quoted for OEM volumes.
Q7. Can you supply the driver board, touch and enclosure parts?Yes. We offer HDMI / LVDS / eDP driver boards, capacitive touch, optical bonding and custom brackets or bezels.
Q8. Do you support private label?Yes: logo, label and packaging customization for OEM and ODM customers.
Request a Quote
Send us the following and our engineers will reply with a feasibility assessment:
Target size / outline drawing and tolerance
Resolution and interface
Brightness and operating environment
Touch / bonding / cover glass requirements
Sample quantity and estimated annual volume
📧 Email: [your-email@hitulcd.com] 🌐 Website: www.hitulcd.com💬 WhatsApp / WeChat: [your-number]
Specifications are subject to change without notice. Please confirm final parameters with our sales engineers before placing an order.
Know The Terms Before You Inquire.
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01 — Shipping Terms
Incoterms Available
EXW
Ex Works — pick up from our factory
FOB
Free On Board — most common for ocean freight
CIF
Cost, Insurance & Freight — to your port
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02 — Order Minimum
MOQ: 1 Units
Applies to standard specs. Custom brightness, cutting or bezel may adjust MOQ, confirmed at quotation. Sample units available before bulk order
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03 — Payment Protection
Multiple Secured Methods
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A Real Factory. Publicly Verifiable.
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Legal Company Name
Shenzhen Hantu Jiashi Technology Co., Ltd.
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Unified Social Credit Code
91440300306068446B
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Legal Representative
YUN CHEN
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Registered Capital
RMB 2,000,000
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Established
May 23, 2014 (11+ years operation)
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Business Status
● Active / In Operation
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Registered Factory Address
Building B, Gangshen Innovation Park, Huaning Road, Dalang Sub-district, Longhua District, Shenzhen, Guangdong, China
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Contact HITULCD
We'll respond via email within 24 hours. If you'd like to discuss details over WhatsApp or a call, please leave a preferred time and contact method in your message — we will never call you unannounced.
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