37 Inch Long Format LCD Module for OEM Display Applications
MODEL: P370IVN04.1
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HITULCD supplies LCD modules and display solutions directly from our manufacturing operation, giving OEMs, integrators and distributors direct access to engineering, customization and production.
Supply
Supplier Qualification
VerificationTechnical Specifications
| LCD PANEL PARAMETERS | HDMI/CONTROL BOARD SPECIFICATIONS | ||
|---|---|---|---|
| ITEM | DETAILS | ITEM | DETAILS |
| Model Number | P370IVN04.1 | Input Interface | HDMI, VGA |
| Manufacturer | HITULCD | Power Input | DC 12V‑5A |
| Diagonal Size | 37.0" Native Stretched Bar (Not Cut Panel) | OSD KEYS | 5 KEYS (POWER, MENU, +, -, EXIT) |
| Resolution | 1920(RGB) × 540, 3.56:1 | OSD CONTROL | BRIGHTNESS, COLOR, CONTRAST, ROTATION, H/V POSITION |
| Panel Type | a‑Si TFT‑LCD, LCM | ||
| Pixel Arrangement | RGB Vertical Stripe | ||
| Display Area(A.A) | 904.32(W)×245.34(H) mm | ||
| Overall Dimension | 923.3(W)×277.1(H)×30.05(D) mm | ||
| Panel Weight | 4.59Kgs (Typ.) | ||
| Surface Treatment | Matte (Haze 28%), Hard Coating (3H) | ||
| Contrast Ratio | 4000:1 (Typ.)(Transmissive) | ||
| Typical Brightness | 2500 NITS | ||
| Response Time | 8 (Typ.)(G to G) ms | ||
| LCD Technology | AMVA3, Normally Black, Transmissive | ||
| Viewing Angle | 89°/89°/89°/89°(Typ.)(CR≥10) | ||
| Viewing Direction | Full Viewing Angle | ||
| Display Colors | 16.7M / 1.07B Colors,76% sRGB | ||
| Refresh Rate | 60Hz | ||
| Backlight Type | WLED,50K Hours,With LED Driver | ||
| Power Consumption | - | ||
| Signal Interface | 51 pins,0.5 mm LVDS(2 ch,8‑bit /10‑bit) | ||
| Supply Voltage | 12.0V (Typ.) | ||
| Touch Panel | Without Touch Function | ||
| Application Fields | Industrial Equipment,Digital Signage,Vehicle Displays | ||
| Operating Temperature | 0 ~ 50 °C | ||
| Storage Temperature | -20 ~ 60 °C | ||
OEM/ODM LCD Display Manufacturing — Built by Us, Configured for You
HITULCD (Shenzhen Hantu Jiashi Technology Co., Ltd.) manufactures LCD modules and display solutions directly, giving OEMs, system integrators, and distributors direct access to engineering, customization, and production — without a trading-company layer in between.
This document outlines our OEM/ODM engagement model and how it applies across the industries we supply, using our 37" Long Format LCD Module (P370IVN04.1) as a working reference example.
1. Direct Supply Model
HITULCD Factory → Your Project
| Stage | What Happens |
|---|---|
| 01 — In-House Production | Assembly and testing are managed through our own production lines, not outsourced subassembly. |
| 02 — Custom Engineering | Size, brightness, interface, touch, and mechanical integration are engineered to your spec, not selected from a fixed catalog. |
| 03 — OEM / ODM | We support programs from single prototype samples through repeat, multi-container production. |
| 04 — Engineering Access | Your team discusses specifications directly with our technical staff — not through a sales intermediary who relays questions to engineering. |
Capacity & delivery benchmarks:
| Metric | Value |
|---|---|
| Production Capacity | 12,000+ units/month |
| Standard Lead Time | 2–3 weeks |
| Custom/Cut Project Lead Time | 4–6 weeks |
| Product Warranty | 12 months, with engineering support |
| Compliance | CE / FCC / RoHS standard; UL / CCC / EAC on request |
2. Target Markets We Engineer For
Our OEM/ODM programs are built around the operating conditions of the following verticals — not generic consumer-display specs:
| Industry | Typical Requirement | How We Engineer For It |
|---|---|---|
| Smart Retail | Shelf-edge and floor information bars, checkout displays | Ultra-wide aspect ratios, high brightness for store lighting, slim mechanical profile for shelf/floor integration |
| Transportation | Bus/rail passenger information, station signage | Wide operating temperature range, vibration/drop tolerance, sunlight-readable brightness |
| Medical Equipment | Patient monitors, diagnostic device displays | Tight QC documentation, long-term supply consistency, RoHS/REACH compliance |
| Outdoor Advertising | Digital billboards, window displays | High-nit backlighting (2000–3000 nits), weatherproof mechanical integration, anti-glare hard coating |
| Industrial Automation | HMI panels, control room displays | Extended operating temperature, long-life WLED backlight (50K hrs), stable LVDS/HDMI interfacing |
| Gas Station Terminals | Payment terminal and forecourt displays | Outdoor brightness, compact module footprint, certified compliance package for regional approval |
If your application sits across two of these categories (e.g., an outdoor kiosk with a transportation use case), our engineering team evaluates it as a single spec — you don't need to fit it into one predefined product line.
3. What Can Be Customized
| Parameter | Range / Options |
|---|---|
| Panel Size & Aspect Ratio | Native long-format bar panels, or custom-cut dimensions from standard-size source panels (feasibility confirmed at technical review) |
| Brightness | Standard to 2000–3000 nits for outdoor/high-ambient-light applications |
| Interface | HDMI, VGA, LVDS (direct board-level integration available) |
| Touch Integration | PCAP touch available on request; standard modules ship without touch |
| Mechanical Integration | Bezel design, mounting brackets, enclosure integration for OEM housing |
| Backlight & Optical | WLED backlight tuning, matte/hard-coating surface treatment, anti-Mura optical validation |
4. Reference Example: 37" Long Format LCD Module (P370IVN04.1)
To illustrate how the OEM/ODM process applies to a real product:
| Spec | Detail |
|---|---|
| Diagonal Size | 37.0", 3.56:1 native stretched bar |
| Resolution | 1920 × 540 |
| Brightness | 2500 nits |
| Panel Type | a-Si TFT-LCD, AMVA3, Full Viewing Angle |
| Interface | 51-pin 0.5mm LVDS; HDMI/VGA control board |
| Operating Temp | 0 ~ 50 °C |
| Application Fields | Industrial equipment, digital signage, vehicle displays |
This panel is used as a starting reference point for smart retail shelf/floor bars, transportation passenger information strips, and kiosk header displays. OEM programs typically begin from a panel like this and are then adjusted for the customer's exact bezel, brightness, and interface requirements.
5. Quality Assurance for OEM/ODM Programs
Pre-production sample approval before any bulk run is scheduled
Production testing and inspection records available for buyer review
Environmental and reliability testing (temperature/humidity cycling, thermal shock, mechanical drop) referenced against program-specific benchmarks during technical review
ISO9001 manufacturing process; RoHS/REACH/WEEE documentation available for procurement compliance files
6. Starting an OEM/ODM Program
| Step | Detail |
|---|---|
| 1. Specification Review | Share target application, size/brightness/interface requirements, and volume forecast |
| 2. Feasibility & Quotation | Engineering confirms feasibility (including cutting/customization where applicable); NRE and sample cost/lead time quoted |
| 3. Sample Approval | First samples (commonly ~20 pcs for custom projects) produced and validated against your spec |
| 4. Volume Production | MOQ and lead time confirmed based on final configuration; standard MOQ starts at 1 unit for standard specs |
Shipping Terms: EXW / FOB / CIFPayment Terms: T/T (bulk orders), L/C (large volume), PayPal (buyer-protected samples), O/A (established partners)
7. Supplier Verification
| Legal Company Name | Shenzhen Hantu Jiashi Technology Co., Ltd. |
| Unified Social Credit Code | 91440300306068446B |
| Established | May 23, 2014 (11+ years in operation) |
| Registered Capital | RMB 2,000,000 |
| Business Status | Active / In Operation |
| Factory Address | Building B, Gangshen Innovation Park, Huaning Road, Dalang Sub-district, Longhua District, Shenzhen, Guangdong, China |
8. Next Step
For engineering or procurement teams evaluating an OEM/ODM partner, the most efficient first step is a specification discussion directly with our technical team — not a generic sales quote.
37" Long Format LCD Module for OEM Display Integration
Model: P370IVN04.1 | HITULCD (Shenzhen Hantu Jiashi Technology Co., Ltd.)
A 3.56:1 ultra-wide TFT-LCD module engineered for stretched-bar applications — digital signage shelf strips, floor/wayfinding bars, kiosk headers, and transportation information displays. Built for OEMs and system integrators who need a display partner that can go from spec confirmation to volume shipment without surprises.
1. Why This Panel Matters for Custom Long-Format Projects
Many "stretched bar" displays on the market are produced by cutting a standard-size TFT panel down to a long, narrow shape — a process that introduces real engineering risk: edge micro-cracks, moisture ingress, Gate/Source line interference, and light leakage at the cut edge.
P370IVN04.1 is a native long-format panel (Not Cut Panel). The glass is built to its 37" bar dimensions from the array process onward, not sawn or laser-cut from a larger sheet afterward. For buyers evaluating long-format LCDs, this removes the entire category of cut-edge reliability questions from the equation for this specific SKU.
That said, we recognize many projects require a non-standard length or aspect ratio that only a cutting process can achieve. HITULCD's engineering team runs a separate custom cutting/customization program for exactly this need — see Section 4 below for how we manage cutting feasibility, sealing, and reliability validation when a cut panel is the right solution for your project.
2. Technical Specifications
LCD Panel Parameters
| Item | Details |
|---|---|
| Model Number | P370IVN04.1 |
| Diagonal Size | 37.0" Native Stretched Bar (Not Cut Panel) |
| Resolution | 1920(RGB) × 540 |
| Aspect Ratio | ≈ 3.56:1 |
| Panel Type | a-Si TFT-LCD, LCM |
| Pixel Arrangement | RGB Vertical Stripe |
| Active Area (A.A.) | 904.32(W) × 245.34(H) mm |
| Overall Dimension | 923.3(W) × 277.1(H) × 30.05(D) mm |
| Panel Weight | 4.59 kg (Typ.) |
| Surface Treatment | Matte, Haze 28%, Hard Coating 3H |
| Contrast Ratio | 4000:1 (Typ., Transmissive) |
| Typical Brightness | 2500 nits |
| Response Time | 8 ms (Typ., G to G) |
| LCD Technology | AMVA3, Normally Black, Transmissive |
| Viewing Angle | 89°/89°/89°/89° (Typ., CR ≥ 10) — Full Viewing Angle |
| Display Colors | 16.7M / 1.07B Colors, 76% sRGB |
| Refresh Rate | 60 Hz |
| Backlight | WLED, 50,000 hrs, integrated LED driver |
| Signal Interface | 51-pin, 0.5 mm LVDS (2 channel, 8-bit / 10-bit) |
| Supply Voltage | 12.0 V (Typ.) |
| Touch Panel | Without touch function (optional PCAP available on request) |
| Operating Temperature | 0 ~ 50 °C |
| Storage Temperature | -20 ~ 60 °C |
| Application Fields | Industrial equipment, digital signage, vehicle displays |
HDMI / Control Board
| Item | Details |
|---|---|
| Input Interface | HDMI, VGA |
| Power Input | DC 12V – 5A |
| OSD Keys | 5 keys (Power, Menu, +, -, Exit) |
| OSD Control | Brightness, Color, Contrast, Rotation, H/V Position |
3. Reliability & Optical Quality Assurance
For engineers evaluating any long-format or wide-aspect display — cut or native — these are the checkpoints our quality system is built around:
Structural integrity: Native array construction on this SKU eliminates cut-edge micro-crack risk; for custom-cut products (Section 4), edge finishing is inspected against defined flatness and crack-free acceptance criteria before sealing.
Environmental reliability: Modules are qualified against standard consumer/industrial benchmarks — high-temperature/high-humidity (85°C/85%RH) soak, thermal shock cycling, and mechanical drop/vibration testing. Test reports and reference data from comparable long-format programs are available on request during technical review.
Optical uniformity: WLED backlight with driver tuning is validated for edge-to-edge brightness uniformity and color consistency; no visible light leakage or color-shift (Mura) at the panel border under normal viewing conditions.
Certifications: CE, FCC, RoHS as standard; UL, CCC, EAC available on request. ISO9001 manufacturing process, REACH and WEEE documentation available for procurement compliance files.
4. Custom Cutting Program (For Non-Standard Long-Format Requirements)
When a project's dimensions fall outside available native panel sizes, our engineering team manages the following process — this is the standard technical review flow for any inbound cutting inquiry:
| Stage | What We Confirm With You |
|---|---|
| Feasibility Review | Target dimensions, tolerance requirements, and whether mechanical wheel-cutting or ultra-fast laser cutting is appropriate for the panel construction. We request the source panel drawing/spec sheet to confirm the cut line does not intersect Gate/Source traces or active TFT array. |
| Edge Processing | Post-cut edge flatness and micro-crack acceptance criteria are defined and agreed before sample production. |
| Sealing | Secondary edge sealing (UV dispensing or equivalent process) is applied to prevent moisture ingress and liquid crystal leakage at the cut edge. |
| Sample & Lead Time | NRE and first-sample cost/lead time (typically ~20 pcs) are quoted once feasibility is confirmed — see Section 5 for standard ranges. |
| Volume Yield & MOQ | Expected production yield and volume MOQ are confirmed based on the specific cut geometry and panel source. |
We're transparent that cutting introduces variables a native panel doesn't have — our role in this stage is to size those variables accurately before you commit tooling or budget.
5. Commercial Terms
| Category | Details |
|---|---|
| MOQ (Standard Spec) | 1 unit — custom brightness, cutting, or bezel configurations may adjust MOQ (confirmed at quotation) |
| Lead Time | 2–3 weeks standard; 4–6 weeks for custom/cut projects |
| Sample Availability | Sample units available before bulk order |
| Production Capacity | 12,000+ units/month; supports prototype, small-batch, and volume programs |
| Warranty | 12 months, with engineering support |
| Shipping Terms | EXW / FOB / CIF |
| Payment Terms | T/T (standard for bulk orders), L/C (large volume), PayPal (buyer-protected samples), O/A (established partners) |
6. Supplier Verification
| Legal Company Name | Shenzhen Hantu Jiashi Technology Co., Ltd. |
| Unified Social Credit Code | 91440300306068446B |
| Established | May 23, 2014 (11+ years in operation) |
| Registered Capital | RMB 2,000,000 |
| Business Status | Active / In Operation |
| Factory Address | Building B, Gangshen Innovation Park, Huaning Road, Dalang Sub-district, Longhua District, Shenzhen, Guangdong, China |
Production testing and inspection records are available for buyer review during the RFQ process.
7. Recommended Next Step for Engineering/Procurement Teams
To move a project forward efficiently, please share with our engineering team:
Target application and mounting environment (indoor/outdoor, viewing distance, operating temp range)
Whether the required size matches this native 37" bar or needs a custom cut dimension
Interface requirements (HDMI/VGA sufficient, or LVDS direct integration)
Target order volume and timeline
Our team will confirm technical feasibility and return a formal quotation, typically within 24 hours of inquiry.
Know The Terms Before You Inquire.
|
01 — Shipping Terms
Incoterms Available
EXW
Ex Works — pick up from our factory
FOB
Free On Board — most common for ocean freight
CIF
Cost, Insurance & Freight — to your port
|
02 — Order Minimum
MOQ: 1 Units
Applies to standard specs. Custom brightness, cutting or bezel may adjust MOQ, confirmed at quotation. Sample units available before bulk order
|
03 — Payment Protection
Multiple Secured Methods
|
A Real Factory. Publicly Verifiable.
|
Legal Company Name
Shenzhen Hantu Jiashi Technology Co., Ltd.
|
Unified Social Credit Code
91440300306068446B
|
|
Legal Representative
YUN CHEN
|
Registered Capital
RMB 2,000,000
|
|
Established
May 23, 2014 (11+ years operation)
|
Business Status
● Active / In Operation
|
|
Registered Factory Address
Building B, Gangshen Innovation Park, Huaning Road, Dalang Sub-district, Longhua District, Shenzhen, Guangdong, China
|
|
Contact HITULCD
We'll respond via email within 24 hours. If you'd like to discuss details over WhatsApp or a call, please leave a preferred time and contact method in your message — we will never call you unannounced.
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