Stretched Bar Display CUSTOMIZABLE

37 Inch Ultra Wide TFT LCD Module for Equipment Integration

MODEL: P370IVN03.1

BRIGHTNESS 1500 nits
SIZE 37 inch
RESOLUTION 1920 × 540
ASPECT RATIO ≈3.56:1

certification standard

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Manufacturer Direct

Built by us. Configured for you.

HITULCD supplies LCD modules and display solutions directly from our manufacturing operation, giving OEMs, integrators and distributors direct access to engineering, customization and production.

Direct
Supply
HITULCD Factory
Your Project
01
In-House Production
Assembly and testing managed through our own production process.
02
Custom Engineering
Size, brightness, interface, touch and mechanical integration.
03
OEM / ODM
From prototype samples to repeat production programs.
04
Engineering Access
Discuss specifications directly with the technical team.
12,000+
Units / Month
2–3 Weeks
Standard Lead Time
12 Months
Product Warranty
CE / FCC / RoHS
Compliance

Supplier Qualification

Verification
Certifications: CE / FCC / RoHS standard; UL / CCC / EAC available on request.
Quality Control: Production testing and inspection records available for review.
Lead Time: 2–3 weeks standard; 4–6 weeks for custom projects.
Warranty: 12-month product warranty with engineering support.
Production Capacity: Supports prototype, small-batch and volume programs.
ESG Compliance: RoHS and REACH compliant; documentation available on request.

Technical Specifications

LCD PANEL PARAMETERSHDMI/CONTROL BOARD SPECIFICATIONS
ITEMDETAILSITEMDETAILS
Model NumberP370IVN03.1Input InterfaceHDMI, VGA
ManufacturerHITULCDPower InputDC 12V‑5A
Diagonal Size37.0" Native Stretched Bar (Not Cut Panel)OSD KEYS5 KEYS (POWER, MENU, +, -, EXIT)
Resolution1920(RGB) × 540, 3.56:1OSD CONTROLBRIGHTNESS, COLOR, CONTRAST, ROTATION, H/V POSITION
Panel Typea‑Si TFT‑LCD, LCM

Pixel ArrangementRGB Vertical Stripe

Display Area(A.A)904.32(W)×245.34(H) mm

Overall Dimension923.3(W)×277.1(H)×30.05(D) mm

Panel Weight4.65Kgs (Typ.)

Surface TreatmentMatte (Haze 28%), Hard Coating (3H)

Contrast Ratio4000:1 (Typ.)(Transmissive)

Typical Brightness1500 NITS

Response Time8 (Typ.)(G to G) ms

LCD TechnologyAMVA3, Normally Black, Transmissive

Viewing Angle89°/89°/89°/89°(Typ.)(CR≥10)

Viewing DirectionFull Viewing Angle

Display Colors16.7M / 1.07B Colors,72% NTSC

Refresh Rate60Hz

Backlight TypeWLED,50K Hours,With LED Driver

Power Consumption-

Signal Interface51 pins,0.5 mm LVDS(2 ch,8‑bit /10‑bit)

Supply Voltage12.0V (Typ.)

Touch PanelWithout Touch Function

Application FieldsIndustrial Equipment,Digital Signage,Vehicle Displays

Operating Temperature-20 ~ 60 °C

Storage Temperature-20 ~ 60 °C

37" Ultra-Wide TFT LCD Module (P370IVN03.1)

OEM/ODM Program Brief — Target Users, Application Demand & Customization Scope

Written for brand owners, system integrators, and equipment OEMs evaluating a stretched-bar display platform to integrate into their own product line. Structured around who buys this form factor, why, and how HITULCD's OEM/ODM program is scoped to match.


1. Who Buys This Form Factor — Target Customer Profile

A 3.56:1 ultra-wide bar display is a form-factor-driven purchase — customers aren't shopping for "a monitor," they're shopping for a screen that fits a fixed mechanical envelope in their own equipment. That narrows the buyer profile to three groups:

Buyer TypeWhat They Need From a SupplierTypical Purchase Pattern
Equipment OEMs (kiosk, vending, gas pump, ATM, medical cart, POS builders)A drop-in display sized to an existing enclosure cutout; long-term supply consistency across production runsSample → DVT qualification → multi-year repeat orders
System Integrators / Solution Providers (digital signage, transit, retail installers)Fast sourcing, brightness/readability for the install environment, reasonable MOQ for pilot deploymentsSmall-batch pilot → scale-up after site approval
Brand Owners / Distributors (private-label signage or kiosk brands)ODM support — their own branding, bezel, housing, sometimes touch — without owning display manufacturingRFQ with custom mechanical spec → ODM engineering → branded production

Across all three, the underlying job-to-be-done is the same: fit a narrow physical space, stay legible under real-world lighting, and not be the part that fails first in the field.


2. Application Demand Analysis — Why 3.56:1 / 1500 nits Specifically

The spec sheet answers what the panel is; the application context answers why a buyer picks this over a standard 16:9 panel or LED strip.

  • Narrow physical envelope. Applications like gas station terminals, shelf-edge signage, elevator information bars, and vehicle-mounted passenger info displays have mechanical space that is inherently wide-and-short — a cropped 16:9 panel wastes cost on masked area, while this form factor uses the full active area for the actual install space.

  • High-ambient-light legibility. 1500 nits + AMVA3 wide viewing angle targets environments where the screen competes with sunlight or bright storefront lighting — outdoor-adjacent retail, gas stations, and window-facing signage — rather than dim indoor office use.

  • 24/7 duty cycle tolerance. -20°C~60°C operating range and WLED backlight (50K hrs) reflect the reality that this form factor is disproportionately used in unattended, always-on equipment (vending, ATMs, transit) rather than consumer devices that get powered off overnight.

  • Non-touch, information-display bias. The base SKU ships without touch, matching the majority use case (one-way information/status display) — while remaining a platform that can be built up to touch for buyers who need interactive kiosks.

Implication for OEM/ODM scoping: most inbound customization requests on this platform fall into a small number of predictable buckets — brightness tier changes (sunlight readability), touch overlay addition (kiosk conversion), connector/interface changes (matching an existing mainboard), and bezel/mechanical bracket changes (fitting a specific enclosure). Framing the OEM/ODM program around these buckets, rather than open-ended "anything is possible," is what lets lead times and MOQs stay predictable for the customer.


3. OEM/ODM Program Scope

Customization AxisWhat's AvailableEngineering Input Needed From Customer
Size / Aspect RatioPlatform variants across the stretched-bar family (this 37" line, plus adjacent sizes)Target dimensions, keep-out zones, mounting hole pattern
BrightnessStandard, high-brightness, and sunlight-readable tiersAmbient light condition of final install environment
TouchCapacitive/resistive touch overlay integration on requestGlove use, gesture requirements, cover glass thickness
InterfaceHDMI/VGA standard; LVDS direct-drive and custom control board optionsHost mainboard interface, cable length/routing constraints
Mechanical / BezelCustom bezel, bracket, or housing integrationCAD/drawing of target enclosure or reference sample
BrandingODM labeling, custom packaging, private-label documentationBrand assets, compliance marking requirements (CE/FCC/RoHS baseline included)
EnvironmentalIP-rated front assembly, extended temp range on requestOutdoor/washdown exposure, vibration/shock profile

Program Structure

  1. Spec alignment — customer shares mechanical drawing + interface + environment; HITULCD confirms feasibility against the base platform.

  2. Sample / DVT — sample units built to confirm fit, brightness, and interface before committing to volume.

  3. ODM engineering (if required) — bezel, bracket, touch, or branding work scoped and quoted separately from the base panel cost.

  4. Production — supports prototype, small-batch pilot, and volume programs from the same line (12,000+ units/month capacity), so pilot-to-scale transitions don't require re-qualifying with a new supplier.


4. Why This Matters for Sourcing Decisions

For an OEM building this into a product line, the risk isn't the display spec — it's supply continuity and repeat-order consistency once the first production run is qualified. Buying from a manufacturer that:

  • makes this form factor as a native catalog platform (not a one-off custom build), and

  • can absorb the recurring customization types (brightness/touch/bezel) as standard ODM options rather than one-time engineering exceptions,

reduces the requalification risk on every reorder — which is usually the deciding factor for equipment OEMs choosing a long-term display partner over a lowest-quote spot supplier.


For an ODM feasibility review, share your enclosure drawing, interface requirement, and target volume via the inquiry form or the customized engineering quotation page.

37" Ultra-Wide TFT LCD Module (P370IVN03.1)

Technical & Sourcing Brief for Overseas Engineers, Procurement Managers & Project Owners

This brief is written to pre-answer the questions that engineering and sourcing teams typically raise before committing to a stretched-bar display supplier — process feasibility, sealing/reliability, and cost/yield/lead time. It's structured to be dropped into an RFQ package or shared internally with your engineering team.


Product Snapshot

SpecDetail
ModelP370IVN03.1
Panel Type37.0" Native Stretched Bar (a‑Si TFT‑LCD, AMVA3) — not a cut-down panel
Resolution / Aspect1920 × 540, ≈3.56:1
Active Area / Overall Dimension904.32×245.34 mm / 923.3×277.1×30.05 mm
Brightness1500 nits (Typ.)
Contrast / Viewing Angle4000:1, 89°/89°/89°/89° full viewing angle
Interface51-pin, 0.5mm LVDS (2ch, 8/10-bit); HDMI/VGA control board, DC 12V-5A
Operating / Storage Temp-20°C ~ 60°C
CertificationsCE, FCC, RoHS, ISO 9001 (REACH/WEEE docs available; UL/CCC/EAC on request)
Warranty12 months with engineering support

1. Technical Process & Feasibility

Is this panel cut from a standard-size TFT, or natively manufactured?This is a native stretched-bar panel, built to the 3.56:1 aspect ratio at the array/cell stage — it is not a standard panel that has been mechanically or laser-cut down to size afterward. This removes the entire category of risk associated with post-cutting conversion:

  • No cut line running through the Gate/Source driver traces or active TFT array — the panel is designed and fabricated at this exact size from the outset, so there's no risk of trace interference or dead-zone artifacts near an edge.

  • No secondary edge-grinding or polishing step is needed, since the glass edge is a factory-finished edge rather than a cut edge — this removes the micro-crack and edge-chip variability that comes with post-production cutting (mechanical wheel or laser).

  • Because there is no cut edge, there is nothing to reseal — the standard factory lamination and frame sealing already provide the same moisture/dust protection as any of our standard-size modules; no supplementary UV dispensing step is required for this SKU.

What do we need from you to confirm feasibility for a custom variant?If your project calls for a different size, brightness tier, touch overlay, or bezel/mechanical bracket on this platform, our engineering team typically needs:

  • Target dimensions/aspect ratio and any keep-out zones (bezel, mounting holes, connector access)

  • Interface preference (LVDS/HDMI/VGA/USB touch) and control board location constraints

  • Environmental spec (operating temp range, IP rating if outdoor/washdown, vibration/shock exposure)

  • Expected order volume and target unit cost, so we can advise whether a native-panel or modified-cut approach is more cost-effective for your case


2. Reliability & Sealing

Since this SKU uses a native panel rather than a cut-and-resealed one, reliability performance tracks our standard production line, not a modified/secondary process:

  • Environmental testing: Standard qualification includes high/low temperature storage and operation, temperature-humidity (damp heat) cycling, and thermal shock, consistent with industrial-grade display qualification practice. Test reports for the base panel platform can be shared under NDA on request.

  • Mechanical: Structural drop and vibration testing is available for bracket/enclosure-integrated configurations — let us know your mounting method (embedded, VESA, rack) so we test the actual mechanical interface you'll deploy.

  • Optical performance: Because there's no cut edge, there is no cut-edge light leakage or edge Mura risk — brightness and color uniformity are consistent to the panel's outer frame, same as a standard-size module.

  • IP/environmental rating: Base module is rated for -20°C to 60°C operating/storage. If your application needs a sealed front assembly (dust/washdown), we integrate a front bezel + gasket kit at the module-assembly stage — this is a mechanical/bezel-level seal, not a glass-edge seal.


3. Cost, Yield & Lead Time

ItemStandard ProgramCustom Program
MOQ1 unit (standard spec)Confirmed at quotation — bezel/brightness/size changes may adjust MOQ
Sample availabilityAvailable before bulk orderAvailable; sample lead time confirmed at quotation
Lead time2–3 weeks4–6 weeks
Monthly capacity12,000+ units/monthScoped per project
NRE / tooling costNone — this is a standard catalog partApplies only if a new mechanical bracket, custom bezel, or panel modification is required; quoted per spec
YieldStandard production yield (native panel, no secondary process)Slightly project-dependent if touch, bezel, or optical bonding is added — confirmed during DFM review

Because the P370IVN03.1 is a standard native-bar catalog item (not a made-to-order cut conversion), you avoid the NRE, extended sampling cycle, and yield variability that typically come with panel-cutting programs — while still getting engineering support if you need a custom bracket, brightness tier, or touch layer added on top of this platform.


Shipping, MOQ & Payment Terms

  • Incoterms: EXW, FOB, CIF

  • MOQ: 1 unit standard; adjusted for custom configurations

  • Payment: T/T (bulk), L/C (large volume), PayPal (buyer-protected samples), O/A (long-term partners)

Supplier Verification

  • Legal entity: Shenzhen Hantu Jiashi Technology Co., Ltd. (Unified Social Credit Code 91440300306068446B), established May 2014, active status

  • Certifications: CE / FCC / RoHS standard; UL / CCC / EAC available on request

  • Quality control: Production testing and inspection records available for review


For DFM review, sample requests, or a project-specific quotation (custom size, brightness, touch, or bezel), contact HITULCD engineering directly via the inquiry form or WhatsApp: +86 181 7337 3517.

Know The Terms Before You Inquire.

No surprises after you send an inquiry. Shipping terms, order minimums and payment protection are all confirmed upfront.
01 — Shipping Terms
Incoterms Available
EXW Ex Works — pick up from our factory
FOB Free On Board — most common for ocean freight
CIF Cost, Insurance & Freight — to your port
02 — Order Minimum
MOQ: 1 Units

Applies to standard specs. Custom brightness, cutting or bezel may adjust MOQ, confirmed at quotation.

Sample units available before bulk order
03 — Payment Protection
Multiple Secured Methods
T/T Bank transfer, bulk orders standard
L/C L/C for large-volume orders
PayPal Buyer-protected for samples
O/A Credit terms for long-term partners

A Real Factory. Publicly Verifiable.

Before inquiry, verify our public business records filed with Chinese government registries.
Legal Company Name
Shenzhen Hantu Jiashi Technology Co., Ltd.
Unified Social Credit Code
91440300306068446B
Legal Representative
YUN CHEN
Registered Capital
RMB 2,000,000
Established
May 23, 2014 (11+ years operation)
Business Status
● Active / In Operation
Registered Factory Address
Building B, Gangshen Innovation Park, Huaning Road, Dalang Sub-district, Longhua District, Shenzhen, Guangdong, China

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