27.7 Inch Cuttable Stretched TFT LCD Module1920×216
MODEL: HT277HBM
Need customized solution?
Our engineering team is always ready to provide you with professional technical support and flexible customized services.
Understand light customization servicesBuilt by us. Configured for you.
HITULCD supplies LCD modules and display solutions directly from our manufacturing operation, giving OEMs, integrators and distributors direct access to engineering, customization and production.
Supply
Supplier Qualification
VerificationTechnical Specifications
| LCD PANEL PARAMETERS | HDMI/CONTROL BOARD SPECIFICATIONS | ||
|---|---|---|---|
| ITEM | DETAILS | ITEM | DETAILS |
| Model Number | HT277HBM | Input Interface | Require LVDS Driver Board (51‑pin) |
| Manufacturer | HITULCD | Power Input | DC 12V‑4A |
| Diagonal Size | 27.7" Cut‑Type Stretched Bar (32" panel 1/5 cut, Not Native Panel) | OSD KEYS | Depends on LVDS controller |
| Resolution | 1920(RGB) × 216, >3:1 | OSD CONTROL | Depends on LVDS controller |
| Panel Type | a‑Si TFT‑LCD, LCM | ||
| Pixel Arrangement | RGB Vertical Stripe | ||
| Display Area(A.A) | 698.4(W)×78.57(H) mm | ||
| Overall Dimension | 728.4(W)×108.57(H)×20(D) mm(Max.thickness) | ||
| Panel Weight | - | ||
| Surface Treatment | Transmissive polarizer,Parameter not published | ||
| Contrast Ratio | - (Not published) | ||
| Typical Brightness | 500 NITS (Customizable: 300~1000 NITS) | ||
| Response Time | - (Not published) | ||
| LCD Technology | IPS, Normally Black, Transmissive | ||
| Viewing Angle | 89°/89°/89°/89°(Typ.) | ||
| Viewing Direction | Full Viewing Angle | ||
| Display Colors | 16.7M Colors | ||
| Refresh Rate | 60Hz (Est.) | ||
| Backlight Type | WLED,Life‑time not published | ||
| Power Consumption | - (Not published) | ||
| Signal Interface | 51 pins,0.5 mm LVDS | ||
| Supply Voltage | 12.0V (Typ.) | ||
| Touch Panel | Without Touch Function | ||
| Application Fields | Industrial Equipment,Digital Signage | ||
| Operating Temperature | 0 ~ 50 °C | ||
| Storage Temperature | -20 ~ 70 °C | ||
OEM / ODM Custom-Cut Bar LCD Solutions | Any Size, Engineered to Fit
Your enclosure sets the size. We cut the display to match.HITULCD designs and manufactures stretched bar TFT LCD modules cut to your exact dimensions — from compact shelf-edge strips to full-width ultra-wide bars — with engineered edge sealing, matched backlight and complete OEM/ODM integration.
[Request a Free Feasibility Review]
Why Custom-Cut Bar Displays?
Standard displays follow standard sizes. Your product doesn't.
Retail shelves, transit ceilings, elevator fascias, control-panel headers, vending fronts and EV chargers each need a different length and height. Forcing a 16:9 panel into these spaces means wasted bezel, extra brackets, or a compromised design. A stretched bar display gives you a full-brightness, full-resolution image at exactly the aspect ratio your industrial design calls for.
Typical projects we support
Shelf-edge and gondola-rail pricing strips
Bus, metro, rail and airport passenger-information bars
Elevator, kiosk, ATM and fuel-dispenser top displays
HMI status bars and machine-control panel headers
Refrigerated-case and cooler-door information strips
Window, ceiling-hung and wall-mounted digital signage bars
EV charging stations and vehicle interior strips
Any Bar Size — Within Physical Limits, Confirmed Up Front
We cut from a wide range of base panels, so almost any bar dimension your design requires can be engineered. Every size is validated in a feasibility review before you commit to samples.
| Base panel platform | Cuttable axis | Typical use |
|---|---|---|
| 18.5" / 21.5" / 23.8" | Height or width | Compact strips, shelf-edge, instrument bars |
| 27" / 32" | Height or width | Retail, transit, signage bars |
| 40" and larger (up to 55" class) | Height or width | Ultra-long bars, window and ceiling signage |
Illustrative configurations (derived from a 32"-class 1920 × 1080 base panel, 0.364 mm pixel pitch):
| Resolution | Approx. active area | Equivalent diagonal | Aspect ratio |
|---|---|---|---|
| 1920 × 216 | 699 × 79 mm | 27.7" | ≈ 8.9 : 1 |
| 1920 × 360 | 699 × 131 mm | 28.0" | ≈ 5.3 : 1 |
| 1920 × 480 | 699 × 175 mm | 28.4" | ≈ 4.0 : 1 |
| 1920 × 540 | 699 × 197 mm | 28.6" | ≈ 3.6 : 1 |
Other lengths, heights and resolutions are available. Final limits depend on the source panel's driver placement and routing layout — we tell you the achievable range at the start, not after tooling.
What Our OEM / ODM Service Covers
1. Custom Size and Cutting
Trim on one axis to your exact length or height
Mechanical wheel cutting (±0.20 mm) or ultrafast laser cutting (±0.10 mm, minimal chipping)
Cut lines placed clear of Gate/Source routing, driver zones and the TFT array
Optional edge chamfer or grinding
2. Optical and Electrical Customization
Brightness: 500–1000 nits (higher-brightness series on request)
Interfaces: LVDS, eDP, HDMI, VGA
Custom FPC / cable length and connector
Driver boards: standard controller, media-player, Android or Linux board, custom firmware
3. Mechanical and Integration Design
Backlight (LGP, reflector, films) trimmed and matched to the new outline
Brackets, metal frames, bezels and mounting structures
Cover glass, PCAP touch, AG / AR / AF coatings, OCA/LOCA optical bonding
Thermal and enclosure-fit review
4. Branding and Packaging
Logo, custom labels and private-label packaging
ESD-safe trays and export cartons
Custom documentation and datasheets
5. Long-Term Program Support
Long-term supply with change-control notification (PCN) for material changes
Engineering support from prototype through mass production
12-month standard warranty (extended terms on request)
From Drawing to Mass Production: Our 6-Step Process
| Step | What Happens | Typical Timing |
|---|---|---|
| 1. Requirements | You share size, tolerance, brightness, interface, environment and volume | — |
| 2. Feasibility review | We check cut-line position, routing interference, driver and backlight fit | 2–3 working days |
| 3. Approval drawing and quote | Cut-line drawing, specification and price for your sign-off | 3–5 working days |
| 4. Engineering samples | Build, seal, test and ship (20 pcs typical) | 2–3 weeks |
| 5. Validation | Your testing, plus our IEC-based reliability data | Per your schedule |
| 6. Mass production | Lot-tracked production, AQL inspection, on-time delivery | 4–6 weeks after PO |
Engineering Quality Built Into Every Cut
Edge sealingAutomated dispensing of UV-curable, low-moisture-permeability sealant on the cut edge, followed by UV and thermal post-cure. An optional secondary barrier is available for high-humidity applications.
Optical controlBlack light-shield at the cut edge, a controlled non-active margin, and edge Mura checked against a limit-sample standard to prevent light leakage and color shift.
Reliability validation (IEC 60068 series)High/low-temperature storage, damp heat (up to 85 °C / 85 % RH, project-specific), thermal shock, vibration, mechanical shock and packaged drop (ISTA 2A). Project test reports accompany engineering samples.
InspectionANSI/ASQ Z1.4 sampling — AQL: Critical 0 / Major 0.65 / Minor 1.5.
Commercial Terms at a Glance
| Item | Terms |
|---|---|
| Feasibility review | Free of charge |
| NRE | Quoted per project; may be credited against a volume order |
| Engineering samples | 20 pcs, typically 2–3 weeks after approval |
| MOQ (custom cut) | 50 pcs |
| Mass-production lead time | Typically 4–6 weeks |
| Target yield | ≥ 95 % module-level first-pass yield |
| Payment / Incoterms | T/T; EXW, FOB, CIF or DDP on request |
| Warranty | 12 months standard |
Who We Work With
OEM equipment makers who need a display that fits an existing enclosure
System integrators and signage brands building retail, transit and public-information solutions
Design and project teams who want engineering input before the industrial design is frozen
Distributors and private-label brands who need OEM/ODM supply with their own branding
Frequently Asked Questions
Can you really supply any bar size?We can engineer almost any custom length and height by cutting from the right base panel. Limits depend on the source panel's driver and routing layout. We confirm the achievable range in a free feasibility review before any commitment.
What do you need to start?Target dimensions and tolerance, an enclosure drawing (STEP / DXF / PDF), brightness, interface, operating environment, touch or cover-glass needs, and estimated volume.
Is ODM design support available, or only cutting?Both. We can supply a cut module only, or a complete solution including driver board, brackets, bonding and packaging.
Can you handle small trial quantities?Yes. We build 20-pcs engineering samples before the 50-pcs custom-cut MOQ.
How do you avoid leakage and edge light leakage after cutting?Every cut edge is sealed with UV-curable sealant and light-shielded. The backlight is trimmed to match the new size. Reliability is validated under IEC 60068 test conditions.
Do you support NDA and private label?Yes. Panel-level layout data is shared under NDA, and we support private-label packaging and branding.
Start Your Custom Bar Display Project
Tell us the size you need. Our engineers reply with a feasibility assessment, approval drawing and quotation.
Please include: target size and tolerance · enclosure drawing (STEP/DXF/PDF) · brightness and interface · operating environment · touch/cover-glass needs · sample quantity and annual volume · target delivery date.
[Request a Quote] [Book an Engineering Call]
HITULCD — OEM/ODM stretched bar and cuttable LCD solutions.
27.7" Cuttable Stretched Bar TFT LCD Module | 1920 × 216 | 500–1000 nits | OEM/ODM Custom Cut
Ultra-wide 8.9:1 bar display for OEM integration — trim one axis to your exact enclosure size, without tooling a new glass size.
HITULCD's 27.7-inch stretched bar TFT LCD module delivers a full-width 1920 × 216 pixel canvas in a slim, shelf-, rail- and fascia-friendly form factor. Built on a cuttable panel platform, the module can be trimmed along one axis to a non-standard dimension during OEM integration, with engineering-reviewed cut lines, controlled edge quality and a re-sealed edge for long-term reliability.
Designed for hardware engineers, project managers and sourcing teams building retail, transportation, industrial and signage equipment.
Key Features
Ultra-wide 8.9:1 format – 1920 × 216 pixels, active area approx. 699.2 × 78.7 mm; sharp text, scrolling info and data strips
Cuttable design – custom height/width on one axis, no new glass-size tooling; ideal for unique enclosure depth or shelf height
High brightness 500–1000 cd/m² – configurable for indoor retail, covered transit and shop-window (semi-outdoor) environments
Wide viewing angle – 178° / 178° (H/V) typical, consistent image at oblique mounting angles
Flexible interfaces – LVDS / eDP panel interface; HDMI / VGA / industrial controller board options
Edge-sealed and validated – UV-cured edge sealing, edge-zone light-shield treatment and an IEC 60068-based reliability plan
Full OEM/ODM support – custom brightness, interface, cable, bracket, cover glass/touch, logo and private-label packaging
Technical Specifications
| Parameter | Specification (Typical) |
|---|---|
| Model series | Cuttable Stretched Bar TFT LCD Module |
| Diagonal size | 27.7 inch (703.6 mm) |
| Resolution | 1920 (H) × 216 (V) pixels |
| Aspect ratio | ≈ 8.9 : 1 |
| Active area | ≈ 699.2 (H) × 78.7 (V) mm |
| Pixel pitch | ≈ 0.364 × 0.364 mm |
| Pixel arrangement | RGB vertical stripe |
| Display mode | Wide-view IPS/ADS-type, normally black |
| Color depth | 16.7 M colors (8-bit) |
| Brightness | 500–1000 cd/m² (configurable) |
| Contrast ratio | 1000 : 1 (typ.) |
| Viewing angle | 178° / 178° (H/V), CR ≥ 10 |
| Response time | 25 ms typ. |
| Refresh rate | 60 Hz |
| Backlight | LED, edge-lit, PWM dimming |
| Backlight lifetime | ≥ 30,000 h (to 50 % brightness) |
| Panel interface | LVDS (or eDP, per configuration) |
| Optional driver board | HDMI / VGA / LVDS controller board |
| Logic supply | 3.3 V or 5 V (per interface); driver board 12 V DC |
| Operating temperature | 0 to +50 °C (wide-temp option on request) |
| Storage temperature | −20 to +60 °C |
| Operating humidity | 10–90 % RH, non-condensing |
| Optional add-ons | Cover glass, PCAP touch, AR/AG/AF coating, OCA/optical bonding |
| Compliance | RoHS (2011/65/EU), REACH; CE/FCC/UKCA supported at system level |
| Lifetime supply | Long-term supply, change-control notice (PCN) for material changes |
Values are typical at 25 °C unless noted. Final specifications are confirmed on the project datasheet and approval drawing.
Cuttable Platform: How It Works
The 27.7" bar is produced from a large-format cell that can be trimmed on one axis to a custom dimension. The cut line is placed outside the active area and clear of the driver and routing zones. The cut edge is then re-sealed, optically masked and validated.
| Item | Standard | Notes |
|---|---|---|
| Cut axis | One axis (typically the height/row direction) | Source-driver and gate-driver edges remain untouched |
| Cut method | Mechanical scribe-and-break (diamond wheel) or ultrafast (picosecond) laser | Selected per tolerance, edge and volume requirement |
| Dimension tolerance (cut edge) | ±0.20 mm (wheel) / ±0.10 mm (laser) | Tighter values reviewed per project |
| Edge chipping | ≤ 0.20 mm (wheel) / ≤ 0.10 mm (laser) | No chip may reach the seal line or active area |
| Straightness | ≤ 0.10 mm per 100 mm | |
| Edge finishing | As-cut, or C-chamfer / light edge grinding | For handling safety and stress relief |
| Custom order MOQ | 50 pcs | Prototype (20 pcs) available before MOQ |
Which cutting method should I choose?
| Mechanical wheel cutting | Ultrafast laser cutting | |
|---|---|---|
| Best for | Standard tolerance, cost-sensitive volume | Tight tolerance, minimal chipping, narrow-bezel designs |
| Typical tolerance | ±0.20 mm | ±0.10 mm |
| Edge quality | Fine chipping controlled by wheel/process | Very low chipping, low micro-crack risk |
| Cost | Lower | Higher (equipment and cycle time) |
Our engineers recommend the method after reviewing your drawing, target tolerance and volume.
Engineering Feasibility Review (Before Quotation)
Every custom cut goes through a design review so there are no surprises at sampling.
We check:
Whether the requested size interferes with Gate / Source routing, fan-out, shorting bars or the TFT array area
The distance from the cut line to the seal line and active area (minimum safe margin)
Driver IC / FPC / COF position and backlight LED bar position after cutting
Mechanical fit: bezel, bracket, cover glass and connector location
Optical stack: polarizer size, backlight (LGP, films, reflector) trimmed to match
To start, please send:
Target active area and outline dimensions, with tolerance
Enclosure or 2D/3D mechanical drawing (STEP / DXF / PDF)
Required brightness, interface and operating temperature range
Touch / cover glass / bonding requirements (if any)
Estimated annual volume and target price range
We return a feasibility report and approval drawing (with cut-line position) for your sign-off before any sample build. Panel-level layout data is shared under NDA.
Edge Sealing and Reliability
A cut cell exposes a new edge, so sealing quality determines long-term reliability. HITULCD applies a controlled edge-sealing process to prevent liquid-crystal leakage and moisture ingress.
Sealing process
Automated dispensing of UV-curable, low-moisture-permeability edge sealant along the cut edge
UV cure followed by thermal post-cure for full cross-linking
Optional secondary barrier (additional sealant layer) for high-humidity or outdoor-adjacent applications
100 % visual inspection of seal continuity; sampling inspection under microscope
Black edge masking to block stray light (see Optical Performance)
Standard validation plan (IEC 60068 series)
| Test | Typical Condition | Reference |
|---|---|---|
| High-temperature storage | +60 °C, 240 h | IEC 60068-2-2 |
| Low-temperature storage | −20 °C, 240 h | IEC 60068-2-1 |
| Damp heat (operating) | +50 °C / 90 % RH, 240 h | IEC 60068-2-78 |
| Damp heat, extended ("85/85") | +85 °C / 85 % RH, up to 500 h (project-specific) | IEC 60068-2-78 |
| Thermal shock | −20 °C ↔ +60 °C, 30 min dwell, 100 cycles | IEC 60068-2-14 |
| Vibration | 10–500 Hz, sinusoidal / random | IEC 60068-2-6 / -64 |
| Mechanical shock | 50 G, 11 ms | IEC 60068-2-27 |
| Packaged drop | 1 m, per ISTA 2A | ISTA 2A |
| ESD (system level) | ±8 kV contact / ±15 kV air | IEC 61000-4-2 |
Pass criteria: no LC leakage, no seal delamination or moisture bubbles, no new Mura, no functional failure, brightness change within ±10 %, and the module remains within mechanical tolerance.
Project-specific test reports are provided together with engineering samples. Consumer-, commercial- or industrial-grade test levels can be selected to match your product class.
Optical Performance at the Cut Edge
Light leakage, color shift and edge Mura are the main risks in cut modules. We manage them at design level:
Backlight matched to the cut size – LGP, reflector and optical films are trimmed and aligned to the new outline
Edge light-shield – black light-blocking tape/frame around the cut edge and seal to stop leakage
Optimized non-active margin – a controlled border between the cut edge and the active area absorbs edge effects
Uniformity control – brightness uniformity ≥ 80 % (9-point method, typical); edge Mura evaluated against a limit-sample standard
Optional optical bonding – OCA/LOCA cover glass improves contrast, sunlight readability and edge appearance
NRE, Samples, MOQ and Lead Time
| Item | Typical Terms |
|---|---|
| Engineering feasibility review | Free of charge |
| NRE (custom cut, tooling/jigs, approval drawing, process set-up) | Quoted per project; may be credited against a volume order |
| Engineering samples | 20 pcs, typically 2–3 weeks after drawing approval |
| Mass-production lead time | Typically 4–6 weeks after PO and sample approval |
| MOQ (custom-cut modules) | 50 pcs |
| Target mass-production yield | ≥ 95 % module-level first-pass yield (lot tracked) |
| Quality sampling | ANSI/ASQ Z1.4 (MIL-STD-105E), AQL: Critical 0 / Major 0.65 / Minor 1.5 |
| Warranty | 12 months standard (extended terms on request) |
| Packaging | ESD-safe trays and export cartons; private-label packaging available |
Applications
Retail: shelf-edge and gondola-rail pricing and promotion strips, cooler-door and refrigerated-case displays
Transportation: bus, metro and rail passenger information, station platforms, airport wayfinding
Industrial equipment: machine control panels, HMI status bars, test and measurement instruments
Commercial fascia: elevator, vending, kiosk, EV charging and fuel dispenser top bars
Digital signage: window strips, menu boards, ceiling-hung and wall-mounted information bars
Vehicles and control rooms: dashboards, console strips and monitoring dashboards
Customization Options
| Category | Options |
|---|---|
| Size | Custom height / width on one axis (feasibility reviewed) |
| Brightness | 500 – 1000 nits (higher-brightness series available on request) |
| Interface | LVDS, eDP, HDMI, VGA, custom FPC/cable length and connector |
| Driver board | Standard controller, media player board, Android/Linux board, custom firmware |
| Touch | PCAP touch with cover glass (optical bonding) |
| Surface | AG / AR / AF coatings, chemically strengthened cover glass |
| Temperature | Wide-temp version (−20 to +70 °C) on request |
| Branding | Logo, private-label packaging, custom labels |
| Mechanical | Brackets, metal frame, bezel, mounting design |
Frequently Asked Questions
Which cutting method do you recommend — mechanical or laser?
Mechanical wheel cutting suits standard tolerances (±0.20 mm) and cost-sensitive volume. Ultrafast laser cutting gives tighter tolerance (±0.10 mm) with lower chipping. We recommend one after reviewing your drawing, tolerance and volume.
Will the new size interfere with Gate/Source routing or the TFT array?
We place the cut line outside the active area and clear of the driver and routing zones. Feasibility is confirmed with a layout review before any sample is built. We need your target dimensions, enclosure drawing and key electrical/optical requirements.
What is the glass edge quality after cutting?
Typical chipping is ≤ 0.20 mm (wheel) or ≤ 0.10 mm (laser), with no chips reaching the seal or active area. Edges are inspected under microscope, and edge grinding or chamfering is optional.
How is the cut edge sealed against leakage and moisture?
By automated dispensing of UV-curable low-moisture-permeability sealant, followed by UV and thermal post-cure. An optional secondary barrier is available for high-humidity applications.
Can the cut module pass industrial reliability tests?
Our standard plan follows the IEC 60068 series: high/low-temperature storage, damp heat (up to 85 °C / 85 % RH), thermal shock, vibration, shock and packaged drop. Test reports are provided per project.
Is edge light leakage or color shift a concern?
It is controlled by trimming the backlight to size, applying black edge light-shield material and reserving an optimized non-active margin. Edge appearance is checked against a limit-sample standard.
What are NRE, sample time and MOQ?
NRE is quoted per project and may be credited against a volume order. 20 pcs of engineering samples typically take 2–3 weeks after drawing approval. MOQ for custom-cut modules is 50 pcs.
What yield can I expect in mass production?
We target ≥ 95 % first-pass yield at module level, tracked lot by lot, with the final figure reviewed after pilot build.
Do you offer OEM/ODM and private label?
Yes. Brightness, interface, driver board, brackets, logo and packaging can all be customized.
Request a Quote
Send us your requirements and our engineers will reply with a feasibility assessment, approval drawing and quotation.
Please include: target size and tolerance · enclosure drawing (STEP/DXF/PDF) · brightness and interface · operating environment · touch/cover glass needs · sample quantity and annual volume · target delivery date.
[Request a Quote / Free Feasibility Review]
HITULCD — OEM/ODM stretched bar and cuttable LCD solutions.
Know The Terms Before You Inquire.
|
01 — Shipping Terms
Incoterms Available
EXW
Ex Works — pick up from our factory
FOB
Free On Board — most common for ocean freight
CIF
Cost, Insurance & Freight — to your port
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02 — Order Minimum
MOQ: 1 Units
Applies to standard specs. Custom brightness, cutting or bezel may adjust MOQ, confirmed at quotation. Sample units available before bulk order
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03 — Payment Protection
Multiple Secured Methods
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A Real Factory. Publicly Verifiable.
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Legal Company Name
Shenzhen Hantu Jiashi Technology Co., Ltd.
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Unified Social Credit Code
91440300306068446B
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Legal Representative
YUN CHEN
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Registered Capital
RMB 2,000,000
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Established
May 23, 2014 (11+ years operation)
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Business Status
● Active / In Operation
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Registered Factory Address
Building B, Gangshen Innovation Park, Huaning Road, Dalang Sub-district, Longhua District, Shenzhen, Guangdong, China
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Contact HITULCD
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