43.8 Inch Dual-Width Stretched Bar LCD Display for Commercial Applications
MODEL: HT438HBM
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Our engineering team is always ready to provide you with professional technical support and flexible customized services.
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HITULCD supplies LCD modules and display solutions directly from our manufacturing operation, giving OEMs, integrators and distributors direct access to engineering, customization and production.
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Supplier Qualification
VerificationTechnical Specifications
| LCD PANEL PARAMETERS | HDMI/CONTROL BOARD SPECIFICATIONS | ||
|---|---|---|---|
| ITEM | DETAILS | ITEM | DETAILS |
| Model Number | HT438HBM | Input Interface | HDMI, VGA |
| Diagonal Size | 43.8" (49" 1/2 Cut) | Power Input | DC 12V‑5A |
| Resolution | 1920(RGB) × 540, Optional 3840×1080 | OSD KEYS | 5 KEYS (POWER SWITCH, MENU, +, -, EXIT) |
| Pixel Arrangement | RGB Vertical Stripe | OSD CONTROL | BRIGHTNESS, COLOR, CONTRAST, AUTO ROTATION, H/V POSITION, ETC. |
| Display Area(A.A) | 1073.78(W)×302(H) mm | ||
| Overall Dimension | 1103.78(W)×332(H)×20(D) mm | ||
| Panel Weight | ‑ | ||
| Surface Treatment | ‑ | ||
| LCD Technology | IPS, Normally Black, Transmissive | ||
| Panel Type | a‑Si TFT‑LCD, LCM | ||
| Typical Brightness | 1000 nits (Customizable: 300~1000 NITS) | ||
| Contrast Ratio | 700:1 (Typ.) | ||
| Response Time | ‑ | ||
| Viewing Angle | 89°/89°/89°/89°(Typ.)(CR≥10) | ||
| Viewing Direction | Full Viewing Angle | ||
| Display Colors | 16.7M Colors | ||
| Refresh Rate | ‑ | ||
| Backlight Type | WLED | ||
| Power Consumption | ‑ | ||
| Signal Interface | 51 pins, LVDS | ||
| Supply Voltage | ‑ | ||
| Touch Panel | Without Touch Function | ||
| Application Fields | Industrial | ||
| Operating Temperature | 0 ~ 50 °C | ||
| Storage Temperature | -20 ~ 70 °C | ||
OEM / ODM Custom Bar-Type LCD Solutions – Any Size, Cut to Your Design
Your space is not 16:9. Your display shouldn't be either.We turn large-format TFT-LCD master panels into custom stretched bar displays in the exact length and width your product needs, and deliver them as ready-to-integrate modules with control board, backlight and cable.
Send Your Drawing for a Free Feasibility Review · Request Samples
Why Custom Bar Displays?
Standard LCD sizes force designers to compromise: oversized enclosures, wasted panel area, or awkward bezels. Bar-type (stretched) displays solve this by matching the screen to the installation space.
Demand is growing wherever long, narrow information surfaces are needed:
| Segment | Typical use |
|---|---|
| Retail & supermarkets | Shelf-edge price and promotion strips, freezer-door and aisle displays |
| Public transport | Bus, tram, metro and train passenger information strips |
| Building & lifts | Elevator headers, lobby and corridor information bars |
| Industrial & HMI | Machine control fascias, cabinet status bars, dashboards |
| Commercial counters | Banking, ticketing, reception and POS secondary displays |
| Vending, kiosks & smart appliances | Slim-format advertising and user interfaces |
| Control rooms | Ticker and status strips above or below video walls |
If your product has a long, narrow window, a custom-cut panel usually delivers a cleaner design and better use of every square centimeter than a standard-ratio screen.
What We Offer
OEM – Build to Your Specification
You provide the size, tolerance, brightness and interface requirements. We cut, seal, assemble and test the module to your drawing and ship it under your part number and packaging.
ODM – We Design It With You
You describe the application. Our engineers propose the panel source, cutting layout, backlight, control board, mechanical structure and optional touch or cover glass, and take the project from concept to mass production.
Any Size, Within Physics
We can provide cutting solutions for virtually any bar-type size and aspect ratio, from compact strips to ultra-long formats over one meter. The limit is set by the master panel: your target active area must fit within the source panel, and the cut must clear the panel's circuit and seal areas. Send us your target size and we will confirm feasibility, propose the best source panel and, where needed, suggest small dimension adjustments that improve yield and cost.
Reference project: 43.8" HT438HBM1920 × 540, 1073.78 × 302 mm active area, IPS, 1000 nits, cut from a 49" panel (1/2 cut) with HDMI/VGA board. View product page
Formats we commonly evaluate (other ratios welcome):
| Aspect ratio | Typical scenario |
|---|---|
| 32:9 | Ultra-wide information bars, dashboards |
| 24:9 / 21:9 | Counters, kiosks, appliance panels |
| 16:6 to 16:3 | Shelf-edge and transit strips |
| Custom | Any length × width your design requires |
Customization Scope
| Category | Options |
|---|---|
| Size & shape | Custom active area, overall dimensions, bezel and mounting holes |
| Resolution | Native panel-based resolution, or scaled via control board |
| Brightness | 300 to 1000 nits (higher on request, subject to thermal design) |
| Panel type | IPS / VA, normally black, transmissive |
| Interfaces | LVDS, eDP, HDMI, VGA, DP, AV; MIPI or others on request |
| Control board | Custom firmware, OSD language, logo and boot screen |
| Touch | Projected capacitive or IR touch overlay |
| Optical | Optical bonding, anti-glare / anti-reflective, cover glass |
| Environment | Wide-temperature options and conformal coating on request |
| Mechanical | Metal frame, brackets, thin bezel, custom cabling |
| Packaging & labeling | Custom cartons, private labeling, barcodes |
Our Cutting Technology
Cutting Methods
Mechanical wheel scribe-and-break: proven, cost-effective and ideal for most bar formats and volume orders.
Ultra-fast laser cutting: for tight tolerances, minimal chipping and cut lines near sensitive areas.
We select the method per project based on tolerance, edge requirements and cost target. Typical cut tolerance is ±0.2 mm, with tighter values evaluated on request.
Circuit Avoidance & Design Rules
Every cut plan is checked against the master panel's Gate/Source routing, TFT array, GOA and seal-line areas. We define safe cut margins before any panel is processed, so the cut never damages functional circuitry.
Edge Sealing & Light Control
Secondary edge sealing with UV-cured sealant to protect against moisture and liquid crystal leakage.
Light-shielding tape or frame structure on sealed edges to control light leakage and color shift near the border.
Microscope edge inspection for chipping and micro-cracks.
Reliability Validation
Typical validation program for cut-panel modules, per IEC 60068-2 and customer requirements:
| Test | Typical condition |
|---|---|
| High-temperature storage | 70 °C, 240 h |
| Low-temperature storage | −20 °C, 240 h |
| High-temperature / high-humidity operation | 50 °C, 90% RH, 240 h |
| Thermal shock | −20 °C ↔ 70 °C, 30 cycles |
| Vibration | Per IEC 60068-2-6 |
| Packaging drop | Per ISTA 2A |
Additional conditions can be evaluated on request. Reports for similar projects are available under NDA.
From Idea to Mass Production
| Step | What happens | Typical time |
|---|---|---|
| 1. Requirement review | You send size, tolerance, brightness, interface, quantity and application | 1 day |
| 2. Feasibility & quotation | Cutting drawing, source-panel selection, cost and lead-time proposal | 3–5 working days |
| 3. Design confirmation | Approval of drawings, interface definition and specification | As agreed |
| 4. Sample build | First samples (e.g. 20 pcs) | 3–4 weeks |
| 5. Validation | Your testing plus our reliability and optical checks | Project-dependent |
| 6. Pilot run | Small batch to confirm yield and process stability | 2–3 weeks |
| 7. Mass production | Scheduled deliveries, 100% final inspection | 4–6 weeks from PO |
Commercial Terms
| Item | Typical terms |
|---|---|
| NRE | Quoted per project; may be reduced or credited against agreed volumes |
| Sample MOQ | 20 pcs |
| Mass-production MOQ | 100 pcs (lower for framework or repeat orders, negotiable) |
| Target yield | ≥ 95% in mass production (confirmed after pilot run) |
| Warranty | 12 months standard; extended terms negotiable |
| Incoterms | EXW / FOB / CIF / DDP |
| Payment | T/T, L/C; PayPal for samples |
| IP & confidentiality | NDA before drawings are shared; your design remains yours |
Why Work With Us
Engineering-led support: direct access to engineers who understand cutting, sealing and driving, not just sales.
One-stop module supply: panel, cutting, sealing, backlight, control board, cable and structure from a single source.
Flexible volumes: from prototype batches to recurring production.
Clear communication: English documentation, 2D drawings and fast responses.
Long-term supply planning: help with source-panel selection and lifecycle risks.
What to Send Us for a Quick Quote
Target active area and overall dimensions (a sketch is fine)
Tolerance and mounting requirements
Brightness, resolution and interface needs
Operating environment (temperature, humidity, indoor/outdoor)
Estimated annual quantity and target price
Optional: touch, cover glass, optical bonding
FAQ
Can you really make any size?We can cut to almost any bar dimension that fits within the available master panel and clears its circuit area. We confirm feasibility for every request and suggest alternatives if your size is not practical.
Will cutting affect reliability?With proper cut-line design, edge sealing and validation testing, cut modules are suitable for commercial and industrial use. We recommend running your own environmental tests on samples.
Can you supply just the cut panel without the control board?Yes. We offer the LCM alone, LCM with driver board, or a full display unit.
Can I keep my own branding?Yes. Private label, custom labels and packaging are standard for OEM projects.
Do you sign an NDA?Yes, before any drawings or specifications are exchanged.
Start Your Custom Bar Display Project
Send your drawing or requirement and we will reply within 24 hours on business days.
📧 Email: chenhua@hitulcd.com
🌐 Website: www.hitulcd.com
💬 WhatsApp / WeChat: +86 18173373517
43.8" Stretched Bar LCD Display (HT438HBM) – 32:9 Ultra-Wide, 1000 nits, HDMI/VGA Ready
Custom-cut 43.8" IPS bar-type display for digital signage, transit, retail shelf-edge, control rooms and industrial HMI. Built from a 49" panel with a precision 1/2 cut, delivered as a complete LCM with HDMI/VGA control board.
| Model | HT438HBM |
| Display Area | 1073.78 × 302 mm (approx. 32:9) |
| Resolution | 1920 × 540 (optional 3840 × 1080) |
| Brightness | 1000 nits typ. (customizable 300–1000 nits) |
| Interface | 51-pin LVDS panel side; HDMI + VGA via control board |
| Operating Temp. | 0 to 50 °C |
Request a Quote · Download Datasheet · Request Samples
Product Overview
The HT438HBM is a 43.8" stretched bar LCD module for projects where a standard 16:9 screen simply does not fit. With an ultra-wide 32:9 active area of 1073.78 × 302 mm, it suits narrow, long installation spaces such as shelf edges, bus and train interiors, elevator lobbies, ticketing counters, machine control fascias and dashboards.
It is based on an IPS a-Si TFT-LCD panel, made by precision-cutting a 49" master panel to size. A matching HDMI/VGA control board with OSD is included, so the unit is ready for integration into your enclosure or kiosk.
Key Features
Ultra-wide 32:9 format: 1073.78 × 302 mm active area, 1103.78 × 332 × 20 mm overall. Slim 20 mm depth for tight enclosures.
High brightness, 1000 nits typ.: Readable in bright lobbies, storefronts and semi-outdoor shaded locations. Brightness can be tuned from 300 to 1000 nits to balance power and heat.
IPS technology, full viewing angle: 89°/89°/89°/89° (CR ≥ 10). Consistent color from any position, ideal for public spaces.
16.7M colors, normally black, transmissive, RGB vertical stripe pixel layout.
Flexible signal input: HDMI and VGA on the control board, with a 51-pin LVDS panel interface for direct integration.
Simple 12 V DC power: 12 V / 5 A input for easy integration into existing power systems.
On-screen display (OSD): 5-key control (Power, Menu, +, −, Exit) with brightness, color, contrast, auto rotation and H/V position settings.
Optional 3840 × 1080 resolution for sharper text and graphics.
Custom sizes available: Other cut lengths and widths can be evaluated on request (see the engineering section below).
Typical Applications
| Sector | Use cases |
|---|---|
| Retail | Shelf-edge displays, supermarket price bars, digital menu boards |
| Transportation | Bus/tram/metro information strips, station platform displays |
| Industrial | Machine panels, control cabinets, HMI status bars |
| Commercial | Reception counters, elevator displays, wayfinding, banking counters |
| Control rooms | Ticker/status strips above or below video walls |
| Vending & kiosks | Slim-format advertising and information screens |
Technical Specifications
LCD Panel Parameters
| Item | Details |
|---|---|
| Model Number | HT438HBM |
| Diagonal Size | 43.8" (cut from 49" panel, 1/2 cut) |
| Resolution | 1920 (RGB) × 540; optional 3840 × 1080 |
| Aspect Ratio | Approx. 32:9 |
| Pixel Arrangement | RGB vertical stripe |
| Pixel Pitch | Approx. 0.559 × 0.559 mm (about 45 PPI) |
| Active Area (A.A.) | 1073.78 (W) × 302 (H) mm |
| Overall Dimensions | 1103.78 (W) × 332 (H) × 20 (D) mm |
| Panel Weight | Approx. 3.5 kg (typ.) |
| Surface Treatment | Anti-glare (haze 25%), hardness 3H |
| LCD Technology | IPS, normally black, transmissive |
| Panel Type | a-Si TFT-LCD, LCM |
| Brightness | 1000 nits typ. (customizable 300–1000 nits) |
| Contrast Ratio | 700:1 typ. |
| Response Time | 25 ms typ. (Tr + Tf) |
| Viewing Angle | 89°/89°/89°/89° typ. (CR ≥ 10), full viewing angle |
| Display Colors | 16.7M (8-bit) |
| Refresh Rate | 60 Hz |
| Backlight Type | WLED |
| Backlight Lifetime | 50,000 hours typ. (at 25 °C, to 50% initial brightness) |
| Power Consumption | ≤ 60 W typ. (at full brightness, system level) |
| Signal Interface | 51-pin LVDS |
| Panel Supply Voltage | 12 V DC (typ.) |
| Touch Panel | Not included (touch integration available on request) |
| Application Fields | Industrial / commercial |
| Operating Temperature | 0 to 50 °C |
| Storage Temperature | −20 to 70 °C |
HDMI / Control Board Specifications
| Item | Details |
|---|---|
| Input Interface | HDMI, VGA |
| Power Input | DC 12 V, 5 A |
| OSD Keys | 5 keys (Power, Menu, +, −, Exit) |
| OSD Functions | Brightness, color, contrast, auto rotation, H/V position, etc. |
Specifications are typical values and may be updated for product improvement. Final values are confirmed in the approved datasheet for each project.
Custom Cutting & Engineering Support
This series is made by cutting large-format TFT panels into stretched bar formats. Below is how we approach the key engineering questions raised by OEM and integration teams.
1. Process and Feasibility Assessment
Cutting method
Mechanical wheel scribe-and-break: our standard method for regular bar formats. It is cost-effective and proven in volume production.
Ultra-fast laser cutting: recommended when tolerances are tight, edge chipping must be minimal or the cut line is close to sensitive areas.
We recommend a method after reviewing your size, tolerance and application. Typical cut tolerance is ±0.2 mm (tighter tolerance on request after evaluation).
Routing and circuit avoidance
Cut lines are designed to avoid the Gate/Source routing, GOA and TFT array active areas, and to keep a safe margin from the panel seal line.
For feasibility checking, please provide:
Target size and tolerance (drawing or sketch)
Original panel model and datasheet
Mechanical drawing showing the active area, bezel and connector position
Application environment, target brightness and interface requirement
Our engineers return a feasibility report with a cutting drawing, typically within 3–5 working days.
Edge quality
Post-cut inspection under microscope for chipping and micro-cracks.
Typical acceptance: edge chipping ≤ 0.2 mm, with no cracks extending toward the seal line or active area (standard subject to project agreement).
Edges are ground/chamfered where required for handling safety.
2. Reliability and Edge Sealing
Sealing process
Cut edges are protected with secondary sealing using UV-cured edge sealant to block moisture and prevent liquid crystal leakage.
Light-shielding tape or a frame structure is applied to the sealed edge to prevent light leakage.
Reliability testing (reference program)Typical test items for cut-panel modules, run according to IEC 60068-2 methods and customer requirements:
| Test | Typical condition |
|---|---|
| High-temperature storage | 70 °C, 240 h |
| Low-temperature storage | −20 °C, 240 h |
| High-temperature / high-humidity operation | 50 °C, 90% RH, 240 h |
| Thermal shock | −20 °C ↔ 70 °C, 30 cycles |
| Vibration | Random/sine per IEC 60068-2-6 (packaged and unpackaged) |
| Packaging drop test | Per ISTA 2A |
Higher stress conditions (for example, 85 °C / 85% RH) can be evaluated on request. Test reports for similar cut projects can be shared under NDA, and project-specific validation is available with your samples.
Optical performance
Edge sealing and light-shielding are designed to minimize light leakage and color shift near the edges.
Every unit undergoes full-screen optical inspection (uniformity, Mura, dead pixels) before shipment.
3. Cost, Yield and Lead Time
| Item | Typical terms |
|---|---|
| NRE | Quoted per project based on tooling, fixtures and engineering. Often credited or reduced against agreed volumes. |
| Sample lead time | 3–4 weeks for a first sample batch (e.g. 20 pcs) after drawing approval |
| Mass production lead time | 4–6 weeks after PO and sample sign-off |
| Target mass-production yield | ≥ 95% (target, confirmed after pilot run) |
| MOQ | 20 pcs for samples; 100 pcs for standard mass production (negotiable for framework orders) |
Customization Options
Brightness: 300–1000 nits
Resolution: 1920 × 540 or 3840 × 1080
Cut size and aspect ratio
Control board: HDMI/VGA, plus options such as DP, AV or Android player (on request)
Touch: projected capacitive or IR touch (on request)
Cover glass, optical bonding, anti-glare/anti-reflective treatment
OSD language, logo and boot screen
Cable lengths and connector types
What's Included
1 × HT438HBM LCD module (LCM)
1 × HDMI/VGA control board with OSD keypad
1 × LVDS cable
1 × 12 V / 5 A power adapter (region-specific plug on request)
Export carton with protective packaging
Quality & Compliance
Manufactured under an ISO 9001 quality system.
RoHS and REACH compliance documents available on request.
Full inspection before shipment; 12-month standard warranty (extended terms negotiable).
Ordering & Shipping
Incoterms: EXW / FOB / CIF / DDP available
Payment: T/T, L/C or PayPal for samples
Shipping: air express for samples; sea or air freight for volume orders
Support: English-language technical documentation, 2D drawings and integration guidance
Frequently Asked Questions
Can you supply a different size from the 43.8" model?Yes. Send us your required active area, overall dimensions and tolerance; we will review feasibility and send a cutting drawing.
Is the display suitable for 24/7 operation?The display is designed for continuous commercial and industrial use within 0–50 °C. For long operation at high brightness, adequate ventilation is recommended.
Does it support portrait installation?Yes. The OSD supports auto rotation, and the module can be mounted in landscape or portrait.
Can I connect it directly to my own controller board via LVDS?Yes. The panel has a 51-pin LVDS interface, and we can provide the pin definition and timing sheet.
Do you provide touch?The standard model has no touch function. Touch overlay can be discussed for custom projects.
Get a Quote
Tell us your application, quantity, size, brightness and interface needs. We reply within 24 hours on business days.
📧 Email: chenhua@hitulcd.com
🌐 Website: www.hitulcd.com
💬 WhatsApp / WeChat: +86 18173373517
Know The Terms Before You Inquire.
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01 — Shipping Terms
Incoterms Available
EXW
Ex Works — pick up from our factory
FOB
Free On Board — most common for ocean freight
CIF
Cost, Insurance & Freight — to your port
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02 — Order Minimum
MOQ: 1 Units
Applies to standard specs. Custom brightness, cutting or bezel may adjust MOQ, confirmed at quotation. Sample units available before bulk order
|
03 — Payment Protection
Multiple Secured Methods
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A Real Factory. Publicly Verifiable.
|
Legal Company Name
Shenzhen Hantu Jiashi Technology Co., Ltd.
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Unified Social Credit Code
91440300306068446B
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Legal Representative
YUN CHEN
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Registered Capital
RMB 2,000,000
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Established
May 23, 2014 (11+ years operation)
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Business Status
● Active / In Operation
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Registered Factory Address
Building B, Gangshen Innovation Park, Huaning Road, Dalang Sub-district, Longhua District, Shenzhen, Guangdong, China
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Contact HITULCD
We'll respond via email within 24 hours. If you'd like to discuss details over WhatsApp or a call, please leave a preferred time and contact method in your message — we will never call you unannounced.
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