23.8 Inch Cuttable Stretched LCD Display Custom Cutting Solution

Flexible Cutting Design for Retail Display, Smart Shelf and Commercial Integration Projects

HITULCD 23.8 inch cuttable bar LCD panel is developed for OEM customers who require a customized ultra-wide display format instead of a standard rectangular LCD screen. The cutting solution is designed around real commercial installation requirements, allowing system integrators to adapt the display size, aspect ratio and mounting structure according to their equipment design.

Compared with traditional 16:9 displays, the 23.8 inch stretched LCD format provides a longer horizontal viewing area with reduced vertical height, making it ideal for applications where installation space is narrow but continuous information display is required.

Typical applications include:

• Retail shelf edge digital signage

• Smart product display cabinets

• Self-service kiosks

• Hotel and commercial terminals

• Elevator advertising displays

• Indoor window-facing digital signage

For these applications, the display is usually installed in horizontal spaces such as shelves, counters, equipment panels or slim advertising areas, therefore the final aspect ratio needs to match the product structure rather than follow standard monitor dimensions.

Recommended Cutting Ratio Solutions

Solution 1: 5:1 Ultra-Wide Cutting Design

Recommended size: Approx. 23.8 inch × 4.7 inch display area

This configuration is suitable for narrow retail environments where the display needs to deliver short product information, pricing, promotional messages or scrolling content without blocking the product area.

Recommended Applications:

• Supermarket shelf information displays

• Smart shelf systems

• Retail price tags with video content

• Brand promotion strips

Design Advantages:

• Extremely slim vertical height

• Easy integration into existing shelves and fixtures

• Maintains product visibility while adding digital content

• Suitable for multiple screens installed continuously

This ratio is commonly selected by retail solution providers because the screen can replace traditional printed shelf strips while providing dynamic content updates.

Solution 2: 4:1 Wide Display Cutting Design

Recommended size: Approx. 23.8 inch × 6 inch display area

The 4:1 format provides a better balance between content visibility and installation space.

It is suitable for applications requiring:

• Product images

• Promotional videos

• Brand messages

• Digital menu information

Recommended Applications:

• Retail display counters

• Commercial cabinets

• Electronics store displays

• Pharmacy information systems

• Hotel service terminals

Compared with a 5:1 ratio, this solution offers more vertical display space, allowing customers to view larger text and clearer product images.

Solution 3: 3:1 Commercial Display Cutting Design

Recommended size: Approx. 23.8 inch × 8 inch display area

The 3:1 ratio is designed for projects requiring a larger viewing area while maintaining a stretched appearance.

Recommended Applications:

• Self-service kiosks

• Digital ordering terminals

• Reception information displays

• Indoor advertising screens

This configuration provides enough height for user interaction interfaces, menu layouts and multimedia content.

It is suitable for OEM equipment manufacturers who need a more complete display experience rather than simple information bars.

Custom Cutting Process for OEM Integration

HITULCD provides a complete engineering support process for customers developing customized display products.

1. Application Analysis

Before cutting, our engineering team evaluates:

• Installation position

• Viewing distance

• Content layout

• Required brightness

• Mechanical limitations

The final display ratio is selected based on the actual product structure instead of simply reducing the original panel size.

2. Mechanical Dimension Matching

For OEM projects, the display size must match the customer's enclosure design.

Customization support includes:

• Active display area adjustment

• Panel dimension confirmation

• Mounting hole design

• Frame structure optimization

• Cable routing adjustment

This helps customers reduce redesign work during product development.

3. Interface and Electronics Customization

Different commercial equipment requires different system connections.

HITULCD can support:

• LVDS / eDP interface selection

• Controller board matching

• HDMI signal conversion solutions

• Customized cable length

• Touch panel integration

The display module can be configured according to the customer's motherboard and control system.

Brightness Selection Based on Installation Environment

The 23.8 inch stretched display supports different brightness configurations depending on the application:

For retail and commercial applications, brightness selection should consider ambient lighting, viewing distance and whether the screen is installed behind glass.

OEM/ODM Project Benefits

By using a 23.8 inch cuttable bar LCD solution, OEM customers can develop unique commercial products without being limited by standard display formats.

HITULCD supports:

• Prototype development

• Engineering evaluation

• Customized cutting ratio

• Small batch production

• Mass production supply

The 23.8 inch stretched LCD cutting solution is especially suitable for European and North American companies developing retail technology, smart commercial equipment and digital signage products that require a professional, integrated display module.

HITULCD Engineering Recommendation:
For 23.8 inch bar LCD panels, the most practical OEM configurations are 4:1 for retail display equipment, 5:1 for shelf-edge applications, and 3:1 for interactive terminals. These ratios provide the best balance between installation space, readability and commercial product design requirements.