39.6 Inch Stretched Bar LCD Display 500 Nits 1920×720 for Industrial Integration
MODEL: HT396HBM
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Our engineering team is always ready to provide you with professional technical support and flexible customized services.
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HITULCD supplies LCD modules and display solutions directly from our manufacturing operation, giving OEMs, integrators and distributors direct access to engineering, customization and production.
Supply
Supplier Qualification
VerificationTechnical Specifications
| LCD PANEL PARAMETERS | HDMI/CONTROL BOARD SPECIFICATIONS | ||
|---|---|---|---|
| ITEM | DETAILS | ITEM | DETAILS |
| Model Number | HT396HBM | Input Interface | HDMI, VGA |
| Diagonal Size | 39.6" (43" 2/3 Cut) | Power Input | DC 12V‑5A |
| Resolution | 1920(RGB) × 720, Optional 3840×1440 | OSD KEYS | 5 KEYS (POWER SWITCH, MENU, +, -, EXIT) |
| Pixel Arrangement | RGB Vertical Stripe | OSD CONTROL | BRIGHTNESS, COLOR, CONTRAST, AUTO ROTATION, H/V POSITION, ETC. |
| Display Area(A.A) | 941.18(W)×352.94(H) mm | ||
| Overall Dimension | 971.18(W)×382.94(H)×20(D) mm | ||
| Panel Weight | ‑ | ||
| Surface Treatment | ‑ | ||
| LCD Technology | IPS, Normally Black, Transmissive | ||
| Panel Type | a‑Si TFT‑LCD, LCM | ||
| Typical Brightness | 500 nits (Customizable: 300~1000 NITS) | ||
| Contrast Ratio | ‑ | ||
| Response Time | ‑ | ||
| Viewing Angle | 89°/89°/89°/89°(Typ.)(CR≥10) | ||
| Viewing Direction | Full Viewing Angle | ||
| Display Colors | 16.7M Colors | ||
| Refresh Rate | ‑ | ||
| Backlight Type | WLED | ||
| Power Consumption | ‑ | ||
| Signal Interface | 51 pins, LVDS | ||
| Supply Voltage | ‑ | ||
| Touch Panel | Without Touch Function | ||
| Application Fields | Digital Signage, Cut Bar‑type Display | ||
| Operating Temperature | 0 ~ 50 °C | ||
| Storage Temperature | -20 ~ 70 °C | ||
Custom-Cut Bar LCD Displays: OEM/ODM Solutions for Any Size
Your space is not 16:9. Your display shouldn't be either.
Standard LCD sizes force your product design to bend around the screen. We reverse that: we cut, seal, drive and validate an LCD to fit your exact dimensions, so your enclosure, shelf, vehicle interior or control panel stays exactly as designed.
From 8" mini bars to 58"+ ultra-wide signage strips, one engineering team handles everything from feasibility review to mass production.
Send Us Your Dimensions | Request a Free Feasibility Review
Why Customers Choose Cut-to-Size LCDs
| Your Challenge | Our Solution |
|---|---|
| Standard panels do not fit your enclosure or installation space | Custom outline cut from proven mass-production panel platforms |
| Fully custom panel development means high NRE and 6+ month lead times | Cut-format modules use existing mass-produced cells, for faster and lower-risk development |
| Need a display that suits narrow shelves, ceilings, dashboards or vehicle interiors | Ultra-wide bar formats from 8:3 to 32:9 and beyond, including vertical bars |
| Need consistent quality across production batches | Controlled cutting, sealing and optical inspection with full traceability |
| Small to medium volumes are not attractive to panel makers | Programs from prototype to volume, MOQ starting from small batches |
What We Can Cut
Any Size, Any Aspect Ratio
We start from mass-production mother panels (typically 21.5" to 65") and trim them to your target active area. Popular bar formats include:
| Ratio | Example Resolution | Typical Use |
|---|---|---|
| 8:3 | 1920 × 720 | Shelf-edge, dashboards, ceiling signage |
| 32:9 | 1920 × 540, 3840 × 1080 | Ultra-wide signage, control walls |
| 16:3 | 1920 × 360 | Retail rails, transit info strips |
| 16:2 / narrower | 1920 × 264, 1920 × 178 | Ticker bars, price rails, freezer headers |
| Vertical bars | 360 × 1920, 540 × 1920 | Pillar and column displays |
| Custom | Your specification | Anything else |
Example: Cut Sizes from One 43" (1920 × 1080) Platform
| Cut Result | Resolution | Active Area (approx.) | Diagonal (approx.) |
|---|---|---|---|
| 2/3 cut | 1920 × 720 | 941 × 353 mm | 39.6" |
| 1/2 cut | 1920 × 540 | 941 × 265 mm | 38.5" |
| 4/9 cut | 1920 × 480 | 941 × 235 mm | 38.2" |
| 1/3 cut | 1920 × 360 | 941 × 176 mm | 37.7" |
Dimensions are calculated from the mother panel pixel pitch and are subject to final layout confirmation. Resolution, pitch and cut direction depend on the driver-IC layout of each source panel; our engineers select the right platform for your target.
Our OEM/ODM Service Scope
1. Feasibility & Engineering
Layout review to keep the cut line clear of Gate/Source fan-out and the TFT array
Recommendation of the best mother-panel platform and cutting method (mechanical scribe or ultrafast laser)
2D/3D drawing, tolerance stack-up and mounting proposal
2. Precision Cutting & Edge Sealing
Cutting tolerance typically ±0.2 mm (tighter on request)
Microscope edge inspection for chipping and micro-cracks
UV-curable edge sealing for moisture and liquid-crystal leakage protection
3. Backlight & Optical Design
Rebuilt or trimmed backlight matched to the new size
Brightness from 300 to 1000 nits (higher on request)
Light-leakage, color-shift and Mura control at cut edges
Optional anti-glare, anti-reflective, optical bonding and cover glass
4. Electronics & Interface
LVDS panel interface; HDMI/VGA/DP control boards; custom driver boards
Custom OSD, logo, default settings, auto-rotation profile
Custom cables, PCB shape, connector positions and power input
5. Mechanical Integration
Open frame, metal bracket, full chassis or complete monitor
Custom bezel, VESA or bespoke mounting
Touch integration (PCAP) on request
6. Validation & Mass Production
Reliability testing to IEC 60068-based profiles (high/low temperature, damp heat, thermal shock, vibration, ISTA drop)
100% electrical and optical inspection, burn-in before shipment
Lot traceability and stable long-term supply planning
From Idea to Delivery: Typical Project Flow
| Step | What Happens | Typical Time |
|---|---|---|
| 1. Requirement Review | You share size, brightness, interface, quantity | Day 0 |
| 2. Feasibility Report | Cut layout, platform, drawing and quotation | 2 to 3 working days |
| 3. Sample Build | Cutting, sealing, backlight and board integration | 2 to 3 weeks (standard) / 4 to 6 weeks (full custom) |
| 4. Validation | Your evaluation plus our reliability testing | 2 to 4 weeks |
| 5. Mass Production | Batch production, inspection, packaging | 4 to 6 weeks |
Standard vs. Custom-Cut: At a Glance
| Standard Panel | Custom-Cut (Our Service) | |
|---|---|---|
| Size / ratio | Fixed catalog sizes | Any size within mother-panel limits |
| Development time | Immediate | Weeks, not months |
| NRE | None | Low, from proven platforms |
| Enclosure freedom | Design around the screen | Screen fits your design |
| Pixel density and image quality | Native | Native (same pixel pitch and cell quality) |
| Brightness options | Fixed | 300 to 1000+ nits |
Built for These Industries
Retail: shelf-edge and freezer-door displays, checkout signage
Transportation: bus, rail, metro and station information systems
Digital signage: ceiling, window, elevator and architectural bars
Industrial & HMI: machine dashboards, control-room status strips
Automotive & fleet: vehicle interiors and side displays (project-based)
Hospitality & kiosks: menu boards, drive-through and self-service headers
Why Work With Us
One team, whole chain: cutting, sealing, backlight, driver board and validation under one roof
Engineer-to-engineer support: direct communication in English with application engineers, not just sales
Flexible volumes: prototype runs to volume programs
Documented quality: inspection records and test reports available under NDA
Long-term partnership: stable supply planning and design-in support for multi-year projects
Frequently Asked Questions
Can you really cut to any size?Within the physical limits of the mother panel (its resolution, driver-IC layout and available glass area), yes. Cut direction and minimum dimension depend on the panel's driver layout, and we will tell you honestly during feasibility review if a target is not achievable, and suggest the closest alternative.
Does cutting affect image quality?No. The active area, pixel pitch and color performance stay the same as the source panel. We verify edge light leakage, color shift and Mura on every sample.
How is the cut edge protected?By controlled edge re-sealing with UV-curable sealant, followed by leakage inspection and reliability testing.
What is your MOQ?Sample and small-batch orders are supported. MOQ depends on the size and complexity of the custom project, and is quoted with your feasibility report.
Do I need to sign an NDA?Happy to. We routinely work under NDA for OEM/ODM projects.
Can you supply just the panel, or the full display?Both: bare cut LCM, panel with driver board, open-frame kit or complete monitor with chassis.
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Tell Us Your Target Size
Send us the following and receive a feasibility review with quotation within 24 hours (business days):
Required active area or outline dimensions (drawing welcome: DXF/DWG/STEP)
Resolution and aspect ratio
Brightness and operating temperature range
Interface and touch requirements
Sample quantity and annual volume forecast
Target delivery date
📧 sales@hitulcd.com (replace with your contact)🌐 www.hitulcd.com
39.6" Stretched Bar LCD Display: 1920×720, 500 nits, IPS
Model HT396HBM | 8:3 Ultra-Wide | LVDS Panel + HDMI/VGA Control Board | Built for Industrial & Commercial Integration
A 43" 16:9 IPS panel, precision-cut to a 39.6" ultra-wide bar format. It delivers full-HD width in a slim 8:3 aspect ratio for shelf-edge, ceiling-line, vehicle, kiosk, control-room and architectural installations where standard 16:9 screens simply do not fit.
Request a Quote | Order Samples | Download Datasheet (PDF)
Key Features
Ultra-wide 8:3 format: 1920 × 720 pixels, 941.18 × 352.94 mm active area, exactly 2/3 of the original 1080-line panel height, so pixel pitch and image quality stay uniform.
IPS technology: 89°/89°/89°/89° typical viewing angles (CR ≥ 10) for consistent color from any position.
500 nits typical brightness: readable in retail, transport and indoor public spaces. Customizable 300 to 1000 nits by backlight and driver tuning.
Industrial-grade WLED backlight for stable luminance and long service life.
Plug-and-play HDMI/VGA control board, plus a 51-pin LVDS panel interface for direct integration with your own mainboard, SoC or media player.
Slim 20 mm profile: overall 971.18 × 382.94 × 20 mm, with minimal bezel allowance for OEM enclosures.
Optional 3840 × 1440 resolution for high-density content and fine-detail applications.
OEM/ODM ready: custom size, brightness, interface, firmware, OSD logo, bracket and cable options.
Technical Specifications
LCD Panel
| Item | Specification |
|---|---|
| Model Number | HT396HBM |
| Diagonal Size | 39.6" (cut from 43", 2/3 cut) |
| Aspect Ratio | 8:3 |
| Resolution | 1920 (RGB) × 720; optional 3840 × 1440 |
| Pixel Arrangement | RGB Vertical Stripe |
| Active Area (A.A.) | 941.18 (W) × 352.94 (H) mm |
| Pixel Pitch | ≈ 0.490 × 0.490 mm |
| Outline Dimension | 971.18 (W) × 382.94 (H) × 20 (D) mm |
| Panel Type | a-Si TFT-LCD, LCM |
| LCD Mode | IPS, Normally Black, Transmissive |
| Typical Brightness | 500 cd/m² (customizable 300 to 1000 cd/m²) |
| Contrast Ratio | 1000:1 (typ.) |
| Response Time | 8 ms (typ., gray-to-gray) |
| Viewing Angle | 89°/89°/89°/89° (typ., CR ≥ 10), full viewing angle |
| Display Colors | 16.7 M (8-bit) |
| Refresh Rate | 60 Hz |
| Backlight | WLED |
| Signal Interface | 51-pin LVDS |
| Panel Supply Voltage | 12 V DC (typ.) |
| Power Consumption | ≈ 60 W (typ.) at 500 nits (panel + backlight) |
| Panel Weight | ≈ 6.5 kg (typ.) |
| Surface Treatment | Anti-glare (haze ≈ 25%), hardness 3H |
| Touch Panel | None (touch integration available on request) |
HDMI / VGA Control Board
| Item | Specification |
|---|---|
| Input Interface | HDMI, VGA |
| Power Input | DC 12 V, 5 A |
| OSD Keys | 5 keys: Power, Menu, +, −, Exit |
| OSD Functions | Brightness, color, contrast, auto rotation, H/V position, etc. |
| Panel Output | LVDS (51-pin) |
Environmental
| Item | Specification |
|---|---|
| Operating Temperature | 0 to 50 °C |
| Storage Temperature | −20 to 70 °C |
| Extended Temperature | Available on request (project-based) |
| Application Fields | Digital signage, cut bar-type displays, industrial HMI, transportation |
Note: Values marked "typ." are typical figures under standard test conditions (25 °C). Final specifications are confirmed in the approved datasheet before sampling.
Where This Display Fits
| Industry | Typical Use |
|---|---|
| Retail & Supermarkets | Shelf-edge price/promo strips, freezer-door headers, checkout-lane signage |
| Transportation | Bus/rail/metro passenger information, station platform and overhead displays |
| Digital Signage & Advertising | Ceiling-line, window, elevator lobby and architectural media bars |
| Industrial & Control | Machine dashboards, process monitoring strips, control-room status walls |
| Automotive & Fleet | Vehicle-side and in-cabin information bars (project-based) |
| Hospitality & Kiosks | Menu boards, drive-through and self-service kiosk headers |
Engineering FAQ: Cutting, Reliability & Project Planning
The questions we hear most often from design engineers and sourcing teams evaluating cut-format LCDs.
1. Cutting Process & Feasibility
Which cutting method do you use, and what tolerances can I expect?We use precision cutting of the LCD cell (mechanical scribe-and-break or ultrafast laser, depending on glass thickness and layout). Typical cutting tolerance is ±0.2 mm, with tighter values reviewable per project.
Will the cut line interfere with Gate/Source routing or the TFT array?The cut line is placed only in a non-active margin zone, outside the seal line and clear of Gate/Source fan-out and the TFT array. Our engineers verify this against the panel layout before any cutting is approved.
What do you need from us to confirm feasibility?
Target active area and outline dimensions (W × H × D)
Mounting method and bezel constraints
Brightness, interface and operating temperature requirements
Any existing drawing (DXF/DWG/STEP) or reference sample
Within 2 to 3 working days we return a feasibility review with a proposed cut layout and dimensional drawing.
What edge quality can I expect?Cut edges are inspected under microscope for chipping and micro-cracks. Our internal control targets are edge chipping ≤ 0.1 mm and no visible crack propagation toward the active area, with 100% edge inspection before sealing.
2. Sealing & Reliability
How is the cut edge sealed against moisture and liquid crystal leakage?After cutting, the exposed cell edge is re-sealed with a UV-curable edge sealant, applied by controlled dispensing and fully cured. The sealed edge is then verified by visual and leakage inspection.
Will the cut module pass standard reliability tests?Cut modules are validated against a reference test profile based on IEC 60068 standards (customer-specific profiles supported):
| Test | Reference Condition |
|---|---|
| High-Temp Storage | 70 °C, 240 h |
| Low-Temp Storage | −20 °C, 240 h |
| High-Temp / High-Humidity (operating) | 50 °C, 90% RH, 240 h |
| Damp Heat (storage) | 60 °C, 90% RH, 240 h |
| Thermal Shock | −20 °C ⇄ 70 °C, 100 cycles |
| Vibration | IEC 60068-2-6, sine sweep |
| Package Drop | ISTA 1A / 3A transport test |
Test reports for comparable cut-format projects can be shared under NDA. Harsher profiles (85 °C / 85% RH, extended temperature) are possible with material and sealant upgrades.
Will edge sealing cause light leakage or Mura?Sealing, backlight bezel design and light-guide/optical film layout are matched to the cut size. We check for edge light leakage, color shift and Mura on every sample using a standard gray-scale pattern set (e.g., L32, L127, white, black), and we adjust light-blocking tape and bezel design when required.
3. Cost, Yield & Lead Time
What is the NRE and sample lead time?NRE (tooling, cut layout, sealing fixtures, optical tuning) depends on size and complexity, and is quoted per project. For standard configurations like this 39.6" model, no or minimal NRE applies. Typical lead times:
Samples (e.g., 20 pcs): approx. 2 to 3 weeks for standard configuration; 4 to 6 weeks for fully custom
Mass production: approx. 4 to 6 weeks after sample approval
What yield and MOQ should I plan for?Our target end-of-line yield for cut-format modules in mass production is ≥ 95%, with in-process monitoring at cutting, sealing, and optical inspection stages. MOQ: 10 pcs for the standard HT396HBM; 50 pcs for customized versions. Volume pricing is available for annual programs.
Customization Options (OEM / ODM)
Brightness: 300 to 1000 nits (higher available on request)
Resolution: 1920 × 720 or 3840 × 1440
Size & aspect ratio: custom cut dimensions from the same 43" mother panel platform
Interface: LVDS (eDP/other on request), HDMI/VGA control board, or custom driver board
Surface: anti-glare, anti-reflective, optical bonding, cover glass
Touch: projected-capacitive (PCAP) integration on request
Temperature range: extended operating range on request
Mechanical: open frame, bracket, metal frame or full chassis
Firmware/OSD: custom logo, default settings, auto-rotation profile
Cables & accessories: LVDS cable, power adapter (12 V / 5 A), regional plug type
Quality, Compliance & Support
Quality control: 100% electrical and optical inspection, aging test before shipment
Materials: RoHS-compliant construction; REACH documentation available on request
Certification support: CE / FCC test support for the complete HDMI/VGA assembly on request
Warranty: 12 months standard, extendable for volume programs
Documentation: datasheet, dimensional drawing (2D/3D), LVDS pin definition, and sample test report provided on request
Technical support: application engineering in English, with integration and firmware assistance
Packaging & Shipping
Anti-static protective film and foam, shipped in a corrugated carton with edge protectors
Inco terms: EXW / FOB Shenzhen / DDP available
Air express (DHL, FedEx, UPS) for samples; sea or air freight for volume orders
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Request a Quote or Free Feasibility Review
Send us your target size, brightness, interface, quantity and application. Our engineers reply within 24 hours (business days) with a feasibility review and quotation.
Please include:
Required active area or outline drawing
Quantity (prototype and annual forecast)
Operating environment (temperature, humidity, indoor/outdoor)
Interface and touch requirements
Target delivery date
📧 sales@hitulcd.com (replace with your contact)🌐 www.hitulcd.com
Request a Quote
Know The Terms Before You Inquire.
|
01 — Shipping Terms
Incoterms Available
EXW
Ex Works — pick up from our factory
FOB
Free On Board — most common for ocean freight
CIF
Cost, Insurance & Freight — to your port
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02 — Order Minimum
MOQ: 1 Units
Applies to standard specs. Custom brightness, cutting or bezel may adjust MOQ, confirmed at quotation. Sample units available before bulk order
|
03 — Payment Protection
Multiple Secured Methods
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A Real Factory. Publicly Verifiable.
|
Legal Company Name
Shenzhen Hantu Jiashi Technology Co., Ltd.
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Unified Social Credit Code
91440300306068446B
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|
Legal Representative
YUN CHEN
|
Registered Capital
RMB 2,000,000
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|
Established
May 23, 2014 (11+ years operation)
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Business Status
● Active / In Operation
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Registered Factory Address
Building B, Gangshen Innovation Park, Huaning Road, Dalang Sub-district, Longhua District, Shenzhen, Guangdong, China
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Contact HITULCD
We'll respond via email within 24 hours. If you'd like to discuss details over WhatsApp or a call, please leave a preferred time and contact method in your message — we will never call you unannounced.
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